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Too much info, too little keyword density!
Keyword Density
Monksp




msg:266133
 5:21 pm on Jan 26, 2004 (gmt 0)

I am looking for the best solution for setting up a site that has 7 unrelated products. Basically there is one company which has 7 products which are basically unrelated. There is one site and one url. After setting up the index page with all keyworks etc… for the 7 unrelated products my keyword density is very low. What are my options?

• Get 7 different url's and have separate index pages on separate servers?
• Have the main index page link to www.****.com/product1 ect… and have each of these pages more related to that specific product?
• All of the above and more?

 

HitProf




msg:266134
 5:39 pm on Jan 26, 2004 (gmt 0)

Best way is to have different sites for different products if they are totally unrelated. Give each product it's own look and feel and a highly targeted homepage. Will draw more targeted links too.

Monksp




msg:266135
 5:54 pm on Jan 26, 2004 (gmt 0)

HitProf
I believe what you say to be true but...these product are created by one company and have the same product branding. Also the backend of these products are all enveloped within the same site architecture.

Does having different domains linking to www.****.com/prouduct1 ect.. have any effect?

Should I keep keywords at main index to a minimum and only use main targeted keywords to the main index? Then use more generic, product specific keywords at the www.****.com/product1 etc.. pages?

molsmonster




msg:266136
 10:28 pm on Jan 26, 2004 (gmt 0)

Does having different domains linking to www.****.com/prouduct1 ect.. have any effect?

Should I keep keywords at main index to a minimum and only use main targeted keywords to the main index? Then use more generic, product specific keywords at the www.****.com/product1 etc.. pages?

IMHO,when branding is a consideration one is better off keeping one site. Title and do your home page copy keying on one or two phrases. Then give each product its own page keying on its keyord/phrase. At this time the SEs look at each individual page. Going the route of sep sites for each product can be hazzardous.

HitProf




msg:266137
 11:26 pm on Jan 26, 2004 (gmt 0)

Both methods have pros and cons. Getting genuine incoming links may be easier if the products are seperated.

On the other hand, a larger site with many pages also has it's advantages. If the products are unrelated, branding isn't really easier for one site. Better give them their own shop. Would you buy a car in a supermarket?

On the other hand, if the products are related or target the same audience, it would be good to use one site and use the /directory option.

HitProf




msg:266138
 11:30 pm on Jan 26, 2004 (gmt 0)

> Should I keep keywords at main index to a minimum and only use main targeted keywords to the main index?

Work from general to specific, depending on your keywords of course. Choose different keywords for your inner pages.

too much information




msg:266139
 11:41 pm on Jan 26, 2004 (gmt 0)

I thought you were talking to me... ;)

You know, I don't think that having different products from one site is a bad thing. Look at Nikon. They have everything from cameras to microscopes to surveying equiptment. Or GE, HomeDepot, the list goes on.

Just make your structure easy to navigate, and don't interlink the sections, make it like a directory. DMOZ for example. You can't go from one branch of the tree to another unrelated branch without going back toward the trunk. :)

HitProf




msg:266140
 11:43 pm on Jan 26, 2004 (gmt 0)

lol TMI :)

Uhm... are talking about 7 products here?

SlowMove




msg:266141
 11:57 pm on Jan 26, 2004 (gmt 0)

Do a Google search for "google forum" and see what you find. Content rules, regardless if you have other things on the same site.

Monksp




msg:266142
 2:14 pm on Jan 27, 2004 (gmt 0)

-Actually the products basically do have the same target audience.
-Also I guess I should call these things product groups because under each product group there is many related products.
-Additionally the site is built using frames which requires some inventive thinking/design. Having to get back to the "trunk" of the tree is unfortunately a necessity (to a certain extent).

too much information




msg:266143
 3:07 pm on Jan 27, 2004 (gmt 0)

yea, 7 products on one site should be no problem. Especially if the would apeal to the same audience. The Home Depot example fits perfectly, they sell tile, blinds, lights, carpet, wood, water heaters, etc.

The items themselves are not really related, but if you break the site down from the homepage to each section (flooring, windows, appliances, etc.) then each item it works fine.

The trick would be linking back up the chain rather than across. (tile to flooring, not tile to water heaters)

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