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Big overture/wordtracker discrepancy

 6:27 pm on Jan 8, 2004 (gmt 0)

I must be missing something

On overture I'm told that a given search term is queried 266360 a month,

While on wordtracker the same term has been searched 5000 in 60 days

A bit of a discrepancy

Any thoughts



 10:17 pm on Jan 9, 2004 (gmt 0)

I've noticed the same ... I'm sure the answer is somewhere in the fine print but do not have the time right now to figure it out.

I'd love to hear a response to this question.


 10:31 pm on Jan 9, 2004 (gmt 0)

Word tracker does not use Yahoo or Google data. WT is good for finding words. You should not use the data from OV or WT as an absolute. It is best just to compare the OV numbers with other OV numbers and the same with WT. It is very useful if you know how to look at the data. Also you have to be careful with OV they include plurals and singulars together with broad match. I use both all the time.


 4:23 pm on Jan 14, 2004 (gmt 0)

as ogletree pointed out, the value of the numbers WT/OV provides are relative. You can find the most popular words with a given root. Only you, by ranking 1-10, can know just how much traffic they push. Eventually you'll realize there isn't really any value to knowing how much traffic terms push overall, just whether or not you're getting a slice. You'll quickly gain a sense of produced traffic per keywords in relation to the count numbers WT gives, once you have rankings. WT just gives you a hint at which rankings you might want to go for.

I find WT better for finding 'real world' search queries. It gathers its data from a couple of meta-engines, like dogpile and mamma (don't quote me on those being the actual sources), and they don't affect the data in any way, unlike OV. afaik, OV concatenates plurals and 'match-driver' equivalents into a single term. WT even lists capitalization differences.

anyway, given all that, WT's site has been weird recently, and today I cannot get to it at all. :(


 4:28 pm on Jan 14, 2004 (gmt 0)

I have been on WT today :)

You do need to just use these online tools to get an idea of the number of people searching for your keywords and phrases.

SEOs running keyword tests on Yahoo & MSN, plus other engines can soon bump up the Overture stats.


 5:03 pm on Jan 14, 2004 (gmt 0)

Another great way to get keywords is to use overture and/or adwords. You don't have to use it all the time just enough to get some info. Bid up at night or just for one week or one day. Turn on the broad match and look at your logs.


 10:27 pm on Jan 15, 2004 (gmt 0)

Discrepancy can be caused by the way overture handles stemming.

WT gives exact matches but overture may split or combine words.
on line -> online
cars --> car

Even more so for non English searches.

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