Let's say I am targeting the keyword phrase of California used furniture. My title for the page would read "California Used Furniture". As far as my keywords go, should I capitalize the state name, or should I leave it in lowercase? For example, should it look like this:
California used furniture
california used furniture
I look forward to your reply. This will definitely assist me in building out my directory. Thanks
I'm not sure which SE's are case-sensitive, but if I would definitely lean to lowercase. Here is a current batch of my terms
Google: bentonville+arkansas Yahoo: point lobos bed and breakfast Yahoo: estespark Yahoo: estespark Google: "Del Mar, CA" Lycos: myrtlebeach.com Google: "magnolia,arkansas" Google: hiking at fort campbell ky Google: newark ohio oh Google: sherman oaks, california Google: oregon lagrande Yahoo: maps of Salisbury md Google: Pewaukee WI Google: +"the colony" +florida Google: tennessee spring camping
A lot of search engines are beginning to devalue, or even ignore, the keyword metatag.
The reason I bring this up is that searching in lower case seems to be the most common mode, so having the state names in lower case somewhere in the copy of the page, not just in the keywords tag, will probably help you pick up traffic from case sensitive search engines like Alta Vista.