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Top search categories?
rcjordan




msg:268255
 1:39 pm on May 29, 2000 (gmt 0)

My post about travel-related searches being a huge chunk of the total seaches has raised a question; What are the other broad classes of searches by category? Here's what I see

Adult
Computer Hardware
Education
Entertainment
__Games
__Music
__Stars & fans
Products (other than software & hardware)
Software
Travel

Any studies on this anywhere? Some percentages to plug in here would be great.

 

Brett_Tabke




msg:268256
 2:50 pm on May 29, 2000 (gmt 0)

Ok, we are talking Searches (not cash, not hits, not income...searches):

Entertainment including:

--Music related - mp3 rulez. lyrics, tunes, software..ya buddy - long live rock.
--Games - both software/online & offline.
--Tv & movie searches.
--Stars & fansite search-

Adult (Yep, I put it #2 now - how far it has falling. Not near the searches going on for this anymore)

News related search (current events).
Software
Education - I don't even think it is really this high.
Computer Hardware
Products (other than software & hardware)
Autos
Real Estate
Travel

rcjordan




msg:268257
 3:11 pm on May 29, 2000 (gmt 0)

interesting.... very interesting...
per my other thread, I propose we combine "Travel" and "Real Estate" under a broader category called "Destination Research"

A__general travel
B__relocation & retirement (mostly real estate)
C__college & university (selection, moving, graduation)
D__military related travel (transfer, graduation)

This would gut "Education" as a stand-alone category. If we keep it, it should go to the bottom

Brett_Tabke




msg:268258
 7:03 pm on May 31, 2000 (gmt 0)

Getting that fined tuned on travel - you'd be the expert on that. I do know just a little (grin) about the real estate sector, and I can't see lumping it in with travel.

rcjordan




msg:268259
 10:06 pm on May 31, 2000 (gmt 0)

re: just a little about the real estate

Me, too. I own a small residential (sales) real estate firm and a commercial one (strip center construction and lease management). My "travel" website provides ALL of the web contacts the residential firm can handle, yet it doesn't say jack about the traditional real estate info you'd think they'd be searching to find. When we couldn't handle the volume, we gave up and started leasing sponsorships to our competitors.... that's how I was drug -kicking & screaming- into this web business in the first place. In fact, we database very detailed, voluntarily submitted information requests on the fly --about 60,000 requests on file for the last 3 years. Two separate studies of that database, commissioned by state economic development groups, have confirmed that fully 8% of our traffic (5+ million total pageviews in 1999 --estimate 750k uniques) are researching "retirement and/or relocation." Trust me, travel and real estate are Siameese twins under destination research, and travel has most of the vital organs.

Here's another way of looking at it; take the major reasons to travel to a place, add schools and taxes, and you've covered real estate pretty well.

I didn't arrive at this conclusion because I knew what I was doing. At first, travel request emails were a nuisance item that kept cropping up every time I did a community background page or two. But, I kept getting more and more of them and I started wondering why the attraction to the site(s). Then, I began wondering if the converse was true --that travel sites have a hidden vein of hard-core real estate. So, one day when I was particularly bored with subdivisions and '3 BR brick ranch -new construction', I flipped the content over to history and attractions and WHAM! they bit so hard it nearly jerked the keyboard off the desk.

Brett_Tabke




msg:268260
 8:27 am on Jun 6, 2000 (gmt 0)

Ok, I agree with that, but when I think true travel searchs, I'm not thinking pack the kids in the winnebago, and lets find a dude ranch for a couple weeks - I'm thinking Air fares, Cruises, and Passport info - Travel.

Although, I am about to get my feet seriously wet in the cross between these two. I just took on a huge job with a six figure promotion budget (for family relation no less - shiver - I couldn't help but say ye$$) that is a resort destination that surrounded by a new housing development in the middle of no where.

rcjordan




msg:268261
 1:47 pm on Jun 6, 2000 (gmt 0)

damn-- when you say "no where"......

OK, so we end up with

Entertainment
--Music related - mp3 lyrics, tunes, software
--Games - both software/online & offline
--Tv & movie searches
--Stars & fansite search-
Adult
News related search (current events).
Software
Computer Hardware
Products (other than software & hardware)
Autos
Destination Research
--general travel
--real estate, relocation & retirement
--college & university (selection, moving, graduation)
--military related travel (transfer, graduation)
Education - academics and subject matter (not selection/destination related)

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