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Themes and AV
Just a few questions about themes
JayC




msg:271912
 12:56 am on Aug 25, 2000 (gmt 0)

I just have a couple questions about the new "theme" scheme. Basically, how much without being to much? Same title on every page on the site? Same meta tags? Different body text with varying degrees of KW density? I would appreciate any help offered.

I've also seen the theme thread referenced in several places on this board, but I'll be darned if I havn't read every post, and I still can't find any real useful information.

 

seth_wilde




msg:271913
 2:58 am on Aug 25, 2000 (gmt 0)

Jay-

Your definitely on the right track, if possible, try to use the selected keywords at least once in the body text of every page. Using the same title/metatags on every page isn't necessary, but it would be a good idea to use your keywords in them. Varying keyword densities on different pages is a good idea, because each page is still given it's own "theme" score. This is based partly on keyword density and partly on how many other pages on the site contain the keyword.

NFFC




msg:271914
 8:13 am on Aug 25, 2000 (gmt 0)

>Using the same title/metatags on every page isn't necessary

I've used the *exact* same title on every page, been buried in the 100's every time.

pete




msg:271915
 10:26 am on Aug 25, 2000 (gmt 0)

Good question Jay.

The biggest difficulty for me is balancing between:
1) Focusing on one search term for an optimized page. This definetly works and going for more terms results in dilution
2) Designing a theme site where you wack in your selected 8 - 10 terms on all the pages in the hot areas.

But the two conflict. So do you use the two strategies independantly or do you try and compromise between the two?

NFFC, same titles throughout the site has buried me as well.

JayC




msg:271916
 3:02 pm on Aug 25, 2000 (gmt 0)

If the pages are too similiar, you get buried. IF they aren't similiar enough, you get buried. Try for too many terms? Yep - buried =)

Think the idea is to find the comprimise. It's going to take some research and expirimentation, but it's there. The worst part about AV is the influence age has on listings .. That is the pits..

Greg




msg:271917
 9:03 pm on Sep 8, 2000 (gmt 0)

My site only has about 5 pages, would themes still work with this few? on a competitive keyword search?

bigjohnt




msg:271918
 11:43 am on Sep 9, 2000 (gmt 0)

I've used an identical title, and identical "tagline text" - appropriately keyphrase rich, of course- on each page and rose dramatically. Each page is entirely different except for the title, description and footer in H text. SOme of the pags also have synonyms. Densities? Never checked. I am operating on the assumption that if the targeted phrase is prominent, say in the three top phrases, I'm okay. BTW, for what its worth, this particular three word phrase is considered by AV to be one word.

metaman




msg:271919
 5:46 am on Sep 11, 2000 (gmt 0)

I got burned with identical titles big time. I guess the rule is to keep the page title specific to the page.

As far as themeing goes, I try to optimize each page for one term or phrase and one term or phrase only. The key (IMO) is to have a site with a ton of pages, this way you can hit on many different keyword frequencies and alternate keyphrases that are searched on.

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