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Clarification on Themes
I still don't get it!

WebmasterWorld Senior Member tigger us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 57 posted 12:48 pm on Aug 9, 2000 (gmt 0)

I have read the threads on themes and one minute I think I understand it then I think again and I don't!

I think I get the basic concept of "why" you use them but what is really confusing me is the difference between theme words and key words/phrases.

One of my sites that I have built & submit doorway pages for is about a swimming pool installation company. Each doorway is obviously optimised for each keyword/phrase (things like - "swimming pool installers" "swimming pool suppliers" "pool liners" "swimming pool chemicals" "pool covers" etc.) These keywords/phrases are placed within the doorway page according to the guidelines in the WPG Page critic (eg. title, meta tags, alt, body, etc.) My question is how would you then create a theme around this without using any words within the keyphrase again!

Alternatively can someone direct me to a page that has been "themed" so that I can look at it (not copy it) and try and work out how it is done?

Thanks in advance



10+ Year Member

Msg#: 57 posted 12:55 pm on Aug 9, 2000 (gmt 0)

You've got the gist of it, the theme of 'swimming pool whatever' follows naturally. As I understand it, it is for the most part from your titles, so you should already have the theme right there.


WebmasterWorld Senior Member tigger us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 57 posted 1:24 pm on Aug 9, 2000 (gmt 0)

Thanks, I think!

So what you are saying is that it is only the title of the page that conveys the theme? If that is the case obviously with a key phrase "swimming pools" it is relatively easy to link in other words ie. swimming pool installers, suppliers, designers but also within the keywords for this particular client is hot tubs, spa baths and whirlpools - how would you combine the theme with these in the title and still get it to
a) make sense as a title that may be seen on the results page
b) still fit within the criteria for the search engine (eg. 6 words in the title)

Another client that I have hires marquees and her keyphrases consist of things like "uk marquee hire" "marquee rental" "corporate events" "wedding reception" - the obvious theme is marquees but how do you incorporate this when it is already within some of the keyphrases but not others?


WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 57 posted 2:07 pm on Aug 9, 2000 (gmt 0)

The biggest difference between normal page building and theme building is maintaining the bigger picture. Instead of stressing out over just one page, view building in a 8-10 page cluster.

In those 10 pages, stay on theme and don't try to shoot for too much. Keep your pages to single keyword/phrase focus. Sure title is imporant, but the page text has got to reinforce the title.
Them'ing is not that much different than regular page building. The major difference is making sure that what the search engine see's across your site is all related to your theme. There is power in making sure the se's knows your topic. In the past, you could talk about a million different subjects and still expect high rankings under each - not any more.


WebmasterWorld Senior Member tigger us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 57 posted 2:22 pm on Aug 9, 2000 (gmt 0)


Lets get back to basics. I build a site to look nice, more often than not in frames for ease of navigation and speed of site opening, therefore I then build doorway pages for submission to the SE's. This way each page is optimised for individual keywords/phrases and each separate SE.

I have been reading in this forum that the SE's are now looking for themes and what I want to know is
a)how to include a theme within a doorway page
b)if possible someone to show me a doorway paged that has been "themed"

I'm not stressing out over one page but ALL OF THEM!!!


Msg#: 57 posted 6:14 am on Aug 10, 2000 (gmt 0)

Here's one that seems to work well that I have been experimenting with. Go to Google and enter 'leisure cookers'. You will see our doorway at #1 and the ODP entry at #2. Now try entering permutations of the words in the title 'kitchens sinks', 'cookers ranges' etc. The customer brief was to have their site come up when any kitchen appliance was entered in conjunction with the word 'leisure' which could cause havoc to a themed site (leisure is a bit generic). So this is what I came up with and it seems to work well with Google, Fast and most of the other engines too. It is just a doorway page, however.

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