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How to Measure Keyword Density?

 8:15 pm on Sep 15, 2000 (gmt 0)

Is it simply a division of total words by keywords? Or is there a more complex mathematical equation used to determine KW density?

Initially, I had assumed that it was simply total words by total keywords. So, to optimize my site W/O using any tricks, I focused on working the KW into the text as OFTEN as possible. In order to get 8%, GOSH! Every other word, KEYWORD!!! But then I analyzed one of my pages with Brett's tool, and the KW density was almost 50%!!!! Ooopss...certainly doing something wrong. So much work and now I must change this because it will be considered SPAM! So if anyone can help me out with this a bit I would REALLY appreciate it. It's been a headache!!!




 1:52 pm on Oct 9, 2000 (gmt 0)

Hey 2_M,

Which engine are you working for? Different engines look at different things..


 5:48 pm on Oct 9, 2000 (gmt 0)

Hi Dr.Bill...

ALL OF THEM!!!! =)

In all honesty, I pretty much gave up on this idea of "keyword density"... I don't have enough time or resources to optimize for specific engines...

So instead of focusing on keyword density, I'm just including the keyword in various areas of the page, such as title, meta tags, H tags, links, etc... without overdoing it (to prevent being tagged as SPAM)...the one rule that I am trying to abide by in terms of KW density is to avoid double digits.

Thanks for trying to help dr.bill!


 8:03 am on Oct 10, 2000 (gmt 0)

You can focus on 'generic density' 2much. I try to hit that big span in there between 2 and 10% density. I'm more worried about getting too high a density than not enough. It is my feeling most of the engines have tweaked the algo, more towards 'occurrences' of keywords than 'density' of those keywords. I know alta has a cut off point where if there are 'xx' of the same keyword, you are in trouble (it is very high, but it is there). I think they will be lowering that bar as more off the page criteria (themes) are used.


 8:54 am on Oct 10, 2000 (gmt 0)

>>I know alta has a cut off point where if there are 'xx' of the same keyword, you are in trouble (it is very high, but
it is there).<<

Thanks for that comment, Brett. The light bulb just went on for me.

I had a design client who is now struggling with their rank on Alta. They want to pay me for a quick consultation, then take the work in-house.

However, I couldn't see what the problem was. However you made me think about the excessive use of their kw throughout the site -- this is very much worth an experiment. Thanks again.

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