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| What is a "competitive keyword"?
How to determine a competitive keyword or competitive phrase? |
troels nybo nielsen
msg:268045 | 2:17 pm on Dec 23, 2002 (gmt 0) |
Now and again I see people using the expression "a competitive keyword". And they use it as if they are completely sure about its meening. Personally I must admit being rather confused and not certain at all. Is a competitive word simply a word that is used a lot? How many pages should then use that word before it is considered to be a competitive keyword? And what about all those word that are certainly used a lot, but perhaps are not very often used in an attempt to get a good position on them in the SERPs? Are they competitive? And what about words from other languages than English? I doubt that _any_ word in a "small" language like my own (Danish) is to be found on so many webpages that webmasters with English websites would consider it to be "competitive". Any opinions? Troels
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Mike_Mackin
msg:268075 | 1:54 pm on Dec 30, 2002 (gmt 0) |
edit_g That happens all the time. PS: looks like the adwords editor was on vacation.....
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Brett_Tabke
msg:268076 | 2:07 pm on Dec 30, 2002 (gmt 0) |
Love ya freshbot...
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lioness
msg:268077 | 1:53 am on Jan 3, 2003 (gmt 0) |
Very timely discussion. I've been thinking about this for the past 2 days, and trying to resolve 2 very different pieces of mathematical information. I recently found I was ranked #11 out of 3.82 million results for a keyword phrase. However, if I plug the phrase into overture, this keyword phrase had 305 searches last month. I would have thought that a keyword phrase returning that many results on Google would indicate a highly searched phrase. However, overture tells a different story. BTW, this is not a new phrase; it's a much discussed, search engine related phrase. So, what does it mean when the numbers are at total ends of the spectrum? I've been re-optimizing some pages on my other sites, based on overture results, and now I'm beginning wonder if I'm headed in the right direction. These numbers make no sense to me....
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seoRank
msg:268078 | 12:49 pm on Feb 2, 2003 (gmt 0) |
Brett > Watched this thread develop and I tried to come up with a "competitive formula". I've not done that, but there is a recipe - the only question is how to mix:
Ingredients:
- Number of results returned on Fast and Google.
- Number of searches done on Overture per month.
- Average PageRank of top 10 result pages.
- Average cost of top 10 listing on Overture.
- Number of bidders on the kw on Overture.
- Number of Fortune 500 companies returned in top 10.
- Number of top 10 listings that are via paid inclusion on Ink.
Season to taste:
- Number of pages in top 100, that you would consider "spammy" ;-)
There has to be a way to mathematically express that. |
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Competition is a relative term – How many people searching a term and how many pages competing to rank for it. Brett has a lot of points I use in my own formula. Brett, you asked the math equation for this. Here is what I’ve evolved and got success with – AKCI = ((number of overture search)*10000)) / ((number of pages on Google) * (sum of PR of top-10))
Where AKCI = Atul’s Keyword Competition Index. The higher the AKCI, the lower the competition for that term. The ‘10000’ multiplier is to make it easy to deal with non-decimal numbers. Usually, anything above #5 is a good term to gun for. - Average cost of top 10 listing on Overture.
- Number of bidders on the kw on Overture.
- Number of Fortune 500 companies returned in top 10.
- Number of top 10 listings that are via paid inclusion on Ink. |
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Brett, as for the points above, these have no bearing on SERP listing competition. The competition for these is isolated in a separate arena, which can depend on -Number of players bidding for a term
-Profitability of ‘per sale’ in that industry
-Number of ‘commercial sites’ in that category
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