Now and again I see people using the expression "a competitive keyword". And they use it as if they are completely sure about its meening. Personally I must admit being rather confused and not certain at all.
Is a competitive word simply a word that is used a lot? How many pages should then use that word before it is considered to be a competitive keyword?
And what about all those word that are certainly used a lot, but perhaps are not very often used in an attempt to get a good position on them in the SERPs? Are they competitive?
And what about words from other languages than English? I doubt that _any_ word in a "small" language like my own (Danish) is to be found on so many webpages that webmasters with English websites would consider it to be "competitive".
Very timely discussion. I've been thinking about this for the past 2 days, and trying to resolve 2 very different pieces of mathematical information.
I recently found I was ranked #11 out of 3.82 million results for a keyword phrase. However, if I plug the phrase into overture, this keyword phrase had 305 searches last month. I would have thought that a keyword phrase returning that many results on Google would indicate a highly searched phrase. However, overture tells a different story.
BTW, this is not a new phrase; it's a much discussed, search engine related phrase.
So, what does it mean when the numbers are at total ends of the spectrum? I've been re-optimizing some pages on my other sites, based on overture results, and now I'm beginning wonder if I'm headed in the right direction. These numbers make no sense to me....
Brett > Watched this thread develop and I tried to come up with a "competitive formula". I've not done that, but there is a recipe - the only question is how to mix: Ingredients: - Number of results returned on Fast and Google. - Number of searches done on Overture per month. - Average PageRank of top 10 result pages. - Average cost of top 10 listing on Overture. - Number of bidders on the kw on Overture. - Number of Fortune 500 companies returned in top 10. - Number of top 10 listings that are via paid inclusion on Ink. Season to taste: - Number of pages in top 100, that you would consider "spammy" ;-) There has to be a way to mathematically express that.
Competition is a relative term – How many people searching a term and how many pages competing to rank for it. Brett has a lot of points I use in my own formula.
Brett, you asked the math equation for this. Here is what I’ve evolved and got success with –
AKCI = ((number of overture search)*10000)) / ((number of pages on Google) * (sum of PR of top-10)) Where AKCI = Atul’s Keyword Competition Index. The higher the AKCI, the lower the competition for that term. The ‘10000’ multiplier is to make it easy to deal with non-decimal numbers. Usually, anything above #5 is a good term to gun for.
- Average cost of top 10 listing on Overture. - Number of bidders on the kw on Overture. - Number of Fortune 500 companies returned in top 10. - Number of top 10 listings that are via paid inclusion on Ink.
Brett, as for the points above, these have no bearing on SERP listing competition. The competition for these is isolated in a separate arena, which can depend on
-Number of players bidding for a term -Profitability of ‘per sale’ in that industry -Number of ‘commercial sites’ in that category