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Optimizing for 2000 terms
any suggestions?
rrl




msg:268610
 6:42 pm on Nov 1, 2002 (gmt 0)

I have a client that wants upwards of 2,000 terms. I know that because some are very specific, I can work in a decent percentage of those into a small number of pages. Mapping this out is going to be a challenge. Normally I like to focus on one or two terms per page, but that will be tough here since the site is only about 100 pages big.

I'm worried about having too much duplicated content if I focus on taking a template home page and changing out keywords and creating entry pages. How would you bite this apple?

 

thejenn




msg:268611
 6:58 pm on Nov 1, 2002 (gmt 0)

If they want to hit that many terms, the reality is that they will have to have a site that has more than 100 pages.

You simply cannot optimize for 20 phrases per page.

3? Maybe...4...you are starting to stretch it.

Perhaps they need to choose a few hundred that are the primary keyword phrases. You could optimize the actual content of the page around those and make use of PPC campaigns to cover the rest?

I sincerely believe that if you try to optimize a 100 page site for 2000 phrases you are unlikely to end up ranking well for ANY of them.

crash




msg:268612
 7:12 pm on Nov 1, 2002 (gmt 0)

I gotta agree, without seeing what it's really about, it sounds mighty excessive.. scary excessive even.

How similar and specific are the terms? can some be combined logically in one page? If your talking about a bunch of variances for non-competitive targets they you *might* have a chance.. but in general.. uh.. ya.

john316




msg:268613
 7:36 pm on Nov 1, 2002 (gmt 0)

Is it a wish list of terms or are there actual products/services that can be described?

Either way, it sounds like a db/mod rewrite job.

rrl




msg:268614
 7:58 pm on Nov 1, 2002 (gmt 0)

It's all legit, each phrase correctly identifies what they do. It's just that they're serving 51 cities, so there are combinations of what they do, which can be described a bunch of different ways, the city and what they are.

thejenn




msg:268615
 8:31 pm on Nov 1, 2002 (gmt 0)

If it's all legit and they are serious about succeeding, they need to get to work on building additional content and/or forking out the $$ for an Overture/Google AdWords campaigns.

xbase234




msg:268616
 6:49 pm on Nov 7, 2002 (gmt 0)

You will drive yourself mad hand-optimizing for 2000 terms. Consider implementing a dynamically driven site with unique content for all 2000 terms -

A dare say it is impossible to get a decent ranking for 50 or more terms and phrases on one page. Try optimizing for not more than one or two phrases per page.

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