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Jewelry or Jewellery?
Potato, potahto, Tomato, tomahto....

 10:49 am on Oct 31, 2002 (gmt 0)

Trying to get a jewellery site done for a client but I'm in two minds which keyword to target - Jewelry (USA spelling) or Jewellery (UK spelling)?

It's a UK-based Jewellery store BUT I do want to sell most of the goodies to those wonderfully warm and fuzzy Americans. However, I also want to keep the "Made In England" kinda feel to it too.

So which keyword is the best to target?

Would Americans search for the keyword Jewellery?

Do people outside of the states use the word Jewelry too?



 10:53 am on Oct 31, 2002 (gmt 0)

I have and been in the same situiation and i decided to go for both of them, and i also think they mean diffrent things too. i can mail you when i talked to the person again about it:)



 10:54 am on Oct 31, 2002 (gmt 0)

Which one gets searched on more often? I had a similar situation with woollen vs woolen. Both are correct but woolen got more searches so we went with that.

Of course you could do different pages targeting the different spellings, but then you already know that.



 8:18 pm on Oct 31, 2002 (gmt 0)

Hi nutsandbolts,

Well, I am a warm and fuzzy American and I have never heard of the word Jewellery until I read your post.

Maybe that is why my English girlfriend broke up with me.:o


 8:24 pm on Oct 31, 2002 (gmt 0)

I'm Canadian and use jewellery. As Woz suggested, target both but on different pages.

I would use jewelry on the index page and jewellery on your main price page or main product description page . Go for both!


 8:30 pm on Oct 31, 2002 (gmt 0)



 11:55 am on Nov 4, 2002 (gmt 0)

Great information - thanks everyone :)


 11:56 am on Nov 4, 2002 (gmt 0)

I used to sell jewelry and had my own diamond insurance replacement business and never knew jewelry was spelled that way.

The only US people you'd get would be people that couldn't spell :)


 12:04 pm on Nov 4, 2002 (gmt 0)

>The only US people you'd get would be people that couldn't spell

Doen't affect the colour, or even the color, of their money.



 12:26 pm on Nov 4, 2002 (gmt 0)

According to Lycos they found:

14,814,159 votes for jewelry
2,534,916 votes for Jewellery

A vote here is an example found of each spelling, So - if you want the Americans to buy, better give up some Britishness.



 1:08 pm on Nov 4, 2002 (gmt 0)

I don't see why you can't target both words on the same page. (This is more of a question, than advice - er, advise - to do it that way, though. I only have one example to share...)

I have a person in my database with an oddly spelled version of a fairly common first name. Let's say he goes by the name "Widgyt Jones". But, this person's "given name", which I also list on the page, is "Widget David Jones". Obviously, at some point in this person's life, they decided that they wanted their professional name to have the alternative spelling. I'm ranked #2 for the term "Widget Jones" and #6 for "Widgyt Jones". The technically incorrect "Widget Jones" is also a higher rated term by a small margin (meaning more than 50% of surfers make this spelling mistake when they search). There are also 3x the number of pages on the web with the "Widgyt" spelling for this person, so my slight drop is understandable. I get more traffic from the higher ranked one, but I get a respectable amount from my #6 listing, as well.

The point here: I never "meant" to optimize for anything. It just happened because I used both words in the page. (And the "widget spelling" only appears once on the page). I believe it's possible to optimize for both - and to do it on the same page.

Again, I'm not offering this as a creed. It's just that, from my experience, I'm getting fine results by putting both spellings on a single page.


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