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Keyword usage
Am I keyword spamming?

10+ Year Member

Msg#: 461 posted 11:05 am on Oct 20, 2002 (gmt 0)


I am a novice, freelance Webmaster and I am currently working on my second commercial website.

While adding product information to the main index page, I started to notice something that just did not feel right. Let me try to explain…

Under the main header, I started to add a list of items that this business offers, sort of like this…


Widget supplies galore…we have on hand widget holders, widget cleaners, widget filters, widget stands, widget medication, widget plumbing, widget books, widget heaters, widget kits, widget food…and so on.

Each of the widget products listed is also a link.

My reasoning for using the keyword, widget, in such a way is to make it clear to the customer that these supplies were made specifically for widgets AND have two word keyword phrases to boot. There are hundreds of different products that require filters, I am trying to be specific for what that filter is for.

My problem is when I look at the paragraph I see what might be called word spamming or word stuffing. Does anyone agree with this?



WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 461 posted 11:23 am on Oct 20, 2002 (gmt 0)

Welcome to WebmasterWorld the_bob!

Generally trying to nail down specific keyword phrases as opposed to the general "widgets" is definitely the right approach.
A good way of targeting two or three word phrases however would be to drill down from general phrases to specific phrases.
So that on the top pages yu'd have links to some widget categories, and on those category pages links to all your specific widget phrases and pages.

This way you'd be theming your site, and avoid overloading your pages with all keywords you target.

It's possible that search engines would see this as keyword stuiffing, but my main concern would be the user friendliness and the tight and controlled theming of the site.


WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 461 posted 11:59 am on Oct 20, 2002 (gmt 0)

You can run the page through the Keyword Density Analyzer [searchengineworld.com], and do a site search for keyword density to get an overview of different opinions about percentages.

That does look like too much repetition, it would probably be better to have plenty of text on the page and distribute the keywords throughout a bit more in relevant places, staying within context.

wayne rooney

10+ Year Member

Msg#: 461 posted 4:23 pm on Oct 31, 2002 (gmt 0)


I can't see much wrong with what you are doing as long as all those keyword links are additional to quality content on your page and they go to relevant pages with good wholesome content about that particular keyword.

One thing I would suggest though, is maybe you can place all those links consecutively under each other and maybe insert a brief description after each keyword. I.e. creating a paragraph for each keyword.


WebmasterWorld Senior Member annej us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 461 posted 7:36 pm on Nov 6, 2002 (gmt 0)

The key word analyzer is a great help. Thanks for posting it.

My 4 key words are at 12% to 13%. Is that too much? That was having the analyzer ignore the common words.

All the writing is natural, no awkward repititions. I can see the importance of putting more text in to make this all flow naturally.

How important are key phrases? Should I be trying to put key phrase word together in the text?



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 461 posted 9:28 pm on Nov 6, 2002 (gmt 0)

Yes, having the exact phrase in the text is important - especially if the phrase is highly competitive. But don't try to optimize one page for a whole group of phrases. If you do, it's most likely that none of the phrases will do well.

You've got a whole website - optimize each individual page for a principal keyword phrase. When you see good results for that work in the search engines, you can try to optimize for a secondary phrase on a page.

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