Keyword Discussion

http://www.webmasterworld.com/forum8/162.htm

which refers to Brett's quick rank system.

Since, it's dated april last year, I guess we can have the latest on this.

So Brett, have you updated your quick page rank point system. I liked it the way you put it.

title: 10 points
meta descrip: 5 points
large h1-h2 headings: 5 points
domain name: 3 points
bold or italic text: 2 points
url or filename: 2 points
beginning of a sentence 1.5 points
just usage in text: 1 point
meta keywords: 1 point
title attribute: 1 point
alt tag: .5 point

All members inputs are welcome.

btw, how do I modify my post's title?

Edit: how about keywords in the link text? I found that by having a keyworded phrase in a link, one page went from the bottom of page two, to the middle of page one for that keyword.

[edited by: weisinator at 1:33 pm (utc) on Sep. 10, 2002]

Hmm - sounds a bit high.

the point that this varies from search engine to search engine is probaly pretty obviuos to everyone, so I won't mention it..

Brett, I think your above scoring is pretty on point. I would give it this:

Inbound link text: 9 points
title: 10 points
domain name: 7 points
large h1-h2 headings: 7 points
first sentence of first paragraph: 6 points
path or filename: 4 points
proximity (multi kws): 5 points
beginning of a sentence: 2 points
bold or italic text: 1 point
usage in text: 3 point
title attribute: .5 point
alt tag: 1 point
meta descrip: 1 point
meta keywords: 1 point
meta title: 1 point

first sentence of last paragraph or somewhere in the last paragraph 2 points

I've found that if you balance content from top to bottom, those closing paragraphs have some power!

I agree with you regarding the end of the page (top and bottom) factors, and it can also help to have a H1,H2,or H3 tag down there as well.

Heini - it seems you missed the "." - actually, it's 0.5 point

Right, thanks.
I'd double that then, up to 1 full point ;)

As long as the h tag is followed by at least one full paragraph of content. ;) My belief is that h tags without any copy following them are powerless.

/Ove

Also, I haven't seen evidence that you need text after a heading tag at the bottom of the page. Pageone, are you referring to any engine in particular, or across the board? We have seen good things with it.

Shouldn't this thread be in the members-only section ;)

I'd bump Inbound link text from 9 or 10 points to about 15 points.

2) File names - same question as 1. Also, what about cars.html - will the extension ruin it?

3) Title attribute - Could someone explain how to use this properly? Just give every HTML tag a title attribute with a kw?

Also, bottom text was mentioned. What about small text at the bottom of the page? Does it matter if it is the same text across every page?

I've never used them sitting by themselves. I based my response on proper document structure along with a little bit of research we've gathered after reviewing over 350 websites which were all optimized. ;)

I've had great success with just having one <h1> and proper content structure that I've not traveled down the path of using <h2>'s or <h3>'s in the fashion you describe. I was always under the impression that <h> tags are followed by relevant copy, not sitting at the bottom of a page. The text in that <h> tag may add relevance, but I don't think the fact that it is wrapped in an <h> tag makes the difference. I may be wrong.

Human edited directories are what the best search engines rely on, so IMHO, any algo that I'd hatch would have something like a quarter of relevance taken into account from a DMOZ like directory and cat structure.

File names do count. When someone does a full path link http*//www.keyword1-keyword2.com/keyword3.htm you get keyword3 in the link text. I don't think file extensions matter unless it is a format that cannot be spidered.

Only use the title tag with elements that support the attribute. I don't know off hand which do and which don't. If you use the same text across a site I think you will cancel out their importence. I would mix it up so each page has different chances for different search phrases.

You are all forgeting one very important point that fathom mencioned but noone talked about... the size of the html file...

Sincerely,

Nuno Oliveira

use it on A, LINK, IMG, H1-H3, INPUT, BUTTON, LI

use logically in your document, don't just stuff it everywhere.

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Any thoughts on the 'NAME' attribute in anchors?

In addition to proximity for multiple keywords, word order can be a big factor.

>>Do you need to use dashes to demark the kw, or as long as it's in there? (joes-cars.com or even joescars.com).<<

Yes, you need the dash or some sort of a delimitor. "joescars" without the dash could be seen, eg, as "joes cars" or "joe scars." The "." between joescars and com is seen as a delimitor on just about all the major engines.

Sometimes the people you quote just won't put the keywords into their sentences the way you'd like - but you can do a nice, legit patch job with a title attribute.

Have done some experimenting here using just Shockwave applets being the only thing on the page and a title.

Didn't produce any significant rankings until a body text (non H-Tag) paragraph was added after the title.

I was thinking about the importance of anchor text in incoming links a few months back when Google changed its Algo, now that I see we all agree on its importance it makes me very confirdent. The problem i have at present is this. When I use allinanchor:blue widgets my site shows up on page 2, however in normal serps its a page 5. I use all the tips in Bretts updated list so can't think why this would be. Someone mentioned on another topic that if your position in allinanchor is higher than normal SERPS then the page may not be well optimised. However I ahve done the following
Keyword in beggining of title
ALT text
First word in paragraph is keyword
Good density of keyword
Keywords once in met desc and meta keywords

What more can I do and is it right to assume that just because my position in allinanchor is higher than normal serps I have done a bad job of optimising?

1. Which links are inbound links? Links to URL inside the domain? If so, how about links to sudomains?
2. I wonder whether 'proximity (multi kws)' means proximity among the keywords listed in the Keywords tag or proximity of all the text content appearing in the page.
3. Completely lost at 'usage in text'.