Thanks everyone for the great thread. I am a newbie and was referred to WW by a new link partner.
I was fascinated by the "weightings" quick rank information. I have one thing to ask on this topic that I have not seen addressed, but probably missed:
Does Google use some sort of a multiplier algorythm; as opposed to strict addition of point assignments? Suppose your keywords weightings are:
Title = 10 pts
URL = 10 pts
Sum of Google points = (Title pts + URL pts) + (Title kw identical with URL kw = true, then sum is multiplied by 1.5)
I'm fairly new at this, but it seems the sites that WEAVE their targeted keyword phrase throughout the major point categories do better than sites that simply repeat keywords (with the exception of multiple use of keywords in free flow text). So this is the strategy I've adopted.
Any thoughts on this?
Also - is there a definition page where I can find what several of the shorthand terms such as SERP, H1, H2...H5 headings mean?