I have no idea if people would buy it on-line.
Your problem will be with a similar KW - de beer
This is the same type of problem travel sites have when optimizing for Trips up the Amazon.
(edited by: Mike_Mackin at 4:07 pm (utc) on Jan. 18, 2002)
how would you verify their age?
I just checked a micro-brewery site that sells online. The only word that didn't seem routine was brewmeister.
The regulatory HOOPS you have to jump through are HUGE.
It's an existing site that is interested in online advertising, SEO, possibly banners email, etc... A "Very ROI driven" company, but for a business that only sells beer online with no physical assets and no stores, intuition says ROI is gonna be low no matter what.
The right keywords could definately help, and they may be very low competition for the terms specific enough to reach those in search of beers that cannot easily be had in the local market whatever that may be..
As for age verification, that's up to them to deal with.
As you mentioned Mike, any beer site will be going head to head with the diamond people to an extent too.....good catch!
(edited by: skibum at 4:31 pm (utc) on Jan. 18, 2002)
Alright skibum... I'm going to expect a check in the mail because the keyword I'm going to give you is pure gold :)
"beer of the month club"
This is actually pretty popular... You would normally buy it for someone else as a gift.. For about $400 they get a years membership and you send them a 12 pack a month with assorted imports and micros...
The only catch is that shipping alcohol like this is only legal in about half the states...
"how would you verify their age?"
The purchaser has to fax an ID. And then when it's delivered the recipient has to show an ID and sign a paper..
Some kind of beer of the month club might work. I've seen a few sites that do that.
I have actually bought beer online. And i was impressed with the service too.
We fell in love with Superbock (portuguese lager) and managed to find an english company who imported it and delivered it.
Is it too obvious to suggest brand names and countries as keywords? cos thats how i found my superbock.
From the look of the bids at Overture, I'd say it's not all that competitive a field. I have a client who sells needlepoint and bids higher than that.
It's probably a challenging business to run online -- I'd bet that many of the online folks also do direct mail to retain customers. It would have to be all about repeat business, IMO, and being one of those "in the know".
Looking at Google, so many beer sites are strictly informational. Of the ones who do sell, many sell brewing supplies rather than the beverage itself. It looks like phrases that include "buy online" and the like will be essential for targeting in this case. Often those words may be taken for granted in a web-based business, but not in this case.
(edited by: tedster at 6:17 pm (utc) on Jan. 18, 2002)
> pure gold
>"beer of the month club"
Yep. It's one of the main left nav links on that site I checked. (Shows what I know about beer kws.) FWIW, their "Christmas Beer" sold out... they're asking that customers make a second selection.
tedster - you are right on about repeat business - it's gotta be. It conversions would probably be low for most terms and those that convert would not spend enough cash on a one time transaction to make a profitable venture.
location & brand - beer(s), stout(s), porter(s), ale(s), etc..
cobinations with buy, online, purchase, store, order, deliver
Beer brewing and brewing kit realted kw's
beer of the month club is exellent Seth - I'll owe ya a beer for that one at the East Coast BarConference whenever it comes around:)
smatsmax - Since you bought online, have you purchased more, has the company followed up with email, direct mail, catalogs, with beer accessories, memorabilia, new brews, special offers, or anything like that?
(edited by: skibum at 7:05 pm (utc) on Jan. 18, 2002)
Beer is "suds"
Do they sell other beer related stuff? Beer mugs,steins or signs? Those are all pretty popular terms. How about home brewing kits/supplies. The home brew niche is pretty big. I have a couple of friends who like to make their own beer, and they buy stuff online quite a bit.
$400 for a dozen 12 packs? No thanks... :)
Is really fraught with danger - tax problems, religous problems, import duty problems. Not a field I would touch without ensuring that the client knew exactly what they were doing.
Agreed. Cigarette online sales have been in the newswires a few times, mostly on the tax dodge issue and how govenments are trying to cope. That said, worrying about the logistics of delivery would be an add-on consulting fee.
At least cigarettes are legal in most places.
Just another thought Beer is high weight low value - not a commodity that is good for delivery charges.
I have done promotion for a wine site. (Should be somewhat similar)
The keywords that converted best were vineyard + varietal and region + varietal.
(edited by: abertone at 11:14 pm (utc) on Jan. 18, 2002)
Here are some pulled from meta tags. Sorry, but I just can't see "oompah" converting.
I actually have some beer-oriented pages on my personal site. Judging by my referral data, a lot of people are searching for specific brands. (And then they email me with questions about where to buy specific brands, even though mine is not a sales site.) Beer drinkers can be brand-loyal beyond reason.
I think this is one of those rare situations where optimizing for the brand names is the most important thing.
Thanks for all the suggestions. After checking the ranks we found they had great placement even for very general beer related and highly searched keywords in some engines. Figured they must be getting lots of traffic, so asked if the goal of the site was to sell beer or ad space and haven't heard anything back since....