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Keyword Presentation
Is there any difference presenting keywords with commas etc?

10+ Year Member

Msg#: 18 posted 2:55 pm on Aug 21, 2000 (gmt 0)

I have often found the discussions being held here of much interest, so I'm sorry to bother you all with such a daft question on my first visit, but this is something that has bothered me for some time.

I have read reports that suggest presenting META keywords without commas will allow search engines to consider multiple keyword options. I have also read reports stating commas are essential to define both META keywords and phrases, so which should I believe?

Also, is it wise to incorporate a mixture of both caps and lowercase first letter META keywords and is there a maximum number of keywords that should not be exceeded to avoid spamming?




WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 18 posted 11:47 pm on Aug 21, 2000 (gmt 0)

The META keyword tag is not nearly as important for ranking as it once was. Partly do to easy spam abuse, many search engines have devalued it, preferring to "see for themselves" what your site is all about.

That being said, I've recently seen good results both with commas and with spaces (just don't use both!) But the deal is that after 8 to 10 words, the rest of the tag seems to have little impact, so there's only a few characters to make the best keyword META tag for your site's purposes.

It's not that more words are seen as spam or get you a penalty -- they just don't seem to be worth much in any direction at all.

On my sites, I can't afford to list both a capitalized and a not capitalized version of the same word, because I'm more focused on getting as many different words as I can into the tag. I think advice about using both caps and lowercase in the keyword tag is out of date, unless you have a special situation where a proper noun is your primary word by far, or maybe you're chasing traffic from just one or two highly competitive words -- and that's a tough row to hoe.

The title and description tags are much more important today than the keyword tag ... so I suggest focusing a lot of your keyword concerns there. After you generate your keyword list, revisit all your descriptions and titles, your h tags, the first words of your body copy, etc, and make sure the best kw's are worked in to these spots.

Most of all, give it your best shot, and know that the first submissions will only be the START of a process. You'll see results in a couple weeks and be able to revise and tweak your pages where the results aren't what you want. No one has all the secrets to all the engines. And even if they did, everything would change next week! So work to stay balanced about any advice you get.


10+ Year Member

Msg#: 18 posted 10:11 am on Aug 22, 2000 (gmt 0)

Tedster, many thanks for your advice. I am now working through my pages accordingly.

One other thing I am considering is including my META keywords betwwen <!-- comment tags--> in the BODY section of pages with minimal text content, any ideas if this could be a spam or simply worthless?

I suppose the best way to work is trial and error, although some errors can have rather damaging results - no doubt I'll have more troubles and questions in the future.

Cheers for now!


WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 18 posted 6:48 pm on Aug 22, 2000 (gmt 0)

Comment tags, especially near the top of the HTML tags can help a little on some engines -- others ignore them. Always make sure that you have some good spider food as close after the <BODY> tag as possible. In a pinch, the comment tag will do for this purpose, although visible text is still better.

Some engines also seem to like pages with only a little text, so keep a few slim ones around and go for variety. In the long run you'll score better on a wider spectrum of search engines that way.

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