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Coming up with a better selection of keywords for content
Marcia




msg:268762
 7:51 am on Apr 20, 2001 (gmt 0)

I'm finding that I can come up with a certain limited number of keywords for a given site, but need to have even more, especially to use in conjuction with developing more site content in related areas.

In addition to text content, I'd like to develop a few links pages, targeted toward several related categories, in conjunction with the content.

I keep thinking back to this particular post by Mike_Mackin on choosing keywords for GoTo:

[webmasterworld.com...]

I can come up with some this way, but being in a bit of a "creative slump", are there additional ways to dig out possible keywords to use?

 

agerhart




msg:268763
 3:55 pm on Apr 20, 2001 (gmt 0)

Marcia,

I am not really sure as to what your true question is, but it is probably because I feel like I have been run over by a mack truck. Anyway, I think there is a thread that can help you out. Check this out [webmasterworld.com].
Actually, here is the info I am talking about. Hope it helps.

The way I pretty much approach it in my mind is to quantify the page and give it my own quick rank. I give it points based on where the keyword I am targeting exists on the page:

title: 10 points:
meta descrip: 5 points
large h1-h2 headings: 5 points
domain name: 3 points
bold or italic text: 2 points
url or filename: 2 points
beginning of a sentence 1.5 points
just usage in text: 1 point
meta keywords: 1 point
title attribute: 1 point (a href="..." title="a keyword here")
alt tag: .5 point

Just score each word on the page under that minialgo and that is a good idea of what the search engine is going to see. Then run it through a density checker and keep the density down under 10% for even the good keywords. Once you get that "mini algo" in your brain, you will start to construct pages with it and won't give it a second thought.

-A Gerhart

agerhart




msg:268764
 3:57 pm on Apr 20, 2001 (gmt 0)

Also, I don't think it was mentioned, but there is a tool called Good Keywords, and altough it's actual use is limited, it may be beneficial to you in this case.

Robert Charlton




msg:268765
 5:53 pm on Apr 20, 2001 (gmt 0)

Marcia - You probably already do this, but when using GoTo's suggestion tool, it's often helpful to start as general as possible... sometimes just one-word searches... and then focus down (particularly if, on popular terms, your results go off the bottom of the list before you find something relevant).

I also check the competition, both in Yahoo and via search, starting with my prime search terms, to get a general idea of the vocabularly used in the field.

In particular, I like to find the sites where there was some good thinking involved... Good meta-search can be helpful here to suggest sites that are ranking across the board. I check what else these sites target... then go back to GoTo.

I think this is called "lateral search," and, as I remember, there's a JimTool keyword tool that essentially does this... tells you what else (via meta keywords) high ranking sites for a particular phrase are targeting.

I've never tried WordTracker... but I think one of the features of their service is basically lateral search info.

Thanks for the link to Mike Mackin's thread... yes, thinking out of the box is a great idea.

sean orourke




msg:268766
 3:53 pm on Apr 21, 2001 (gmt 0)

Marcia,

I felt bad about not being more help last time... hopefully, this will put you on the fast track to more keywords.

~ WHAT'S RELATED ~

Source (Max # Suggestions?)
-- insructions & information
<!-- my observations -->

Excite (20+)
-- click "Zoom In" from the main search box -- a little popup will appear with suggestions.
<!-- often very, very good... also, often shows (sp) by suspected typos-->

Ask Jeeves (10), DirectHit (9), Mamma (9)
-- Jeeves results appear towards the bottom of the page.
-- the butler shows an extra result, plus he has a cleaner format than the others.
<!-- fairly solid suggestions -->

AltaVista (7)
-- "Related Searches" appears below the main search box.
<!-- either spot on or way off, rarely of mixed quality -->

Lycos (8), HotBot (8)
-- both appear directly below the search box.
-- Lycos sometimes shows more listings than HotBot.
<!-- perhaps the most likely place to find suggestions not including the search term -->

NBCi (40?)
-- initial suggestions are directly below the search box.
-- hit "MORE" for the super-duper extended list (i.e. the jackpot).
<!-- often shows more suggestions than the others... combined -->
<!-- a good mix of suggestions with/without the original search term -->

~ WHAT'S NEXT ~

The suggestions will typically range from the blatantly obvious to the truly bizarre (the latter kept me from fully utilizing these tools until recently -- thanks Brett for the 'light bulb').

* Grouping the results in an Ixquick-like manner can give a better picture of the strongest search terms for one-size-fits-most optimization.

* You may also want to follow the strongest search terms to their related terms.

Does that help?

2_much




msg:268767
 5:37 pm on Apr 23, 2001 (gmt 0)

Great info. everyone...

"I also check the competition, both in Yahoo and via search, starting with my prime search terms..."

That's a great place to start, and Yahoo often shows related searches on the bottom...

"I check what else these sites target... then go back to GoTo."

That's similar to the way we do it...We gather a bunch of data, use several resources (most mentioned here already) depending on the category we're targeting, and then we narrow down according to whatever was consistent.

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