At the moment the website title widgetland is part of an image. But do I still need to put it in writing on each page even though the entire page is about widgetland?
|Is it ok to assume from the title (head) of the page the SE will know it is for widgetland? |
No. SEs know what is on the page by indexing the content on the page. Otherwise, SPAMMERS would just flood the title with irrelevant but popular keywords.
There have been many posts here about how to formulate TITLE tags.
Its not so much the title tag I want to know about.
For example you have a website about Korea...
everyone on the site knows the site is about korea because it is in the title tag, and the domain name.
But so the SE know it is site about korea do you need to have your other pages listed as:
Widget etc etc
You can see how this would get annoying... but do I need to do this for the SE benefit?
[edited by: mona at 4:00 pm (utc) on May 1, 2006]
[edit reason] no specific KWs, please - thx! [/edit]
Yes and no. Not everyone comes to the site through the index page. Many (most for us) come to sub pages from search engine links.
Besides, I don't think many people really pay attention to what's in the TITLE tag. And many people don't pay attention to the domain name when they click on a link from a SE.
so I would need to put the word 'Widget' in ever single page of the site at least a few times for the SE to know it is about Widget?
Its not Widget - just using that as an example :)
[edited by: mona at 4:01 pm (utc) on May 1, 2006]
I would, at least for each page related to Widget.
If I had a page about travel in general (for example, 10 tips for how to pack efficiently), I wouldn't put Widget in the TITLE. If a word isn't on the page, don't put it in the TITLE.
[edited by: mona at 4:02 pm (utc) on May 1, 2006]
And if the entire website is about Widget?
Forget the title tag. I'm talking about the H1 etc. Everyone says that on a page you should have the keywords in there as much as possible. But isn't it a bit of an over kill to put it on everypage?
Its seems a little stupid to put 'Widget' on every page when you know the website is totally about korea.
Am I making this more complicated than it should be?
I appreciate your response
[edited by: mona at 4:03 pm (utc) on May 1, 2006]
It's your choice. Sometimes you have to make the trade-off between visitors and search engines.
You don't have to include it in the TITLE or H1 of every single page, but I would recommend having it in one or the other in addition to being on the page in the text.
Mix up the order with secondary keywords (instead of "Korea widgets" you could use "widgets in Korea" or "widgets of Korea" or "Buy your widgets from Korea").
Again, not every person hitting a page knows the site is about Korea. So it's also a trade-off between visitors that hit a lot of pages on your site and those that just visit a few.
I had a similar issue with my site, which deals with tourism, too. I put my top-keyword into evert title and sprinkled it neatly into the body; thing is, I wanted to keep it as low as possible, because my site is specific for a city and therefore you can't really avoid naming it several times in every article.
Generally, people suggest a keyword density of 5 to 20 percent - many of my pages rate higher. So I tried to use synonyms at least in my level 1 and 2 pages, but can't tell a real difference in how google or other search engines treat me.
I'd say: write for the user, not the SE. I kept the top keyword in the title of every page.
Thanks for the advice wolf - this is exactly what I meant.
I'll add the name of the country into a few places but I don't really want to insult the viewers' intelligence when it's kinda obvious that the site is soley about one country.
Rightz - Oversimplifying just a bit, the unit of optimization is a page. It's nice for Google to know that the site is about widgetland, but every page on the site doesn't have to be about widgetland, and widgetland doesn't have to be in every title. Your title real estate is very valuable, and you don't want to waste it.
If the main city of Widgetland is well known, eg, you might have a page, say, about "MainCity Tours," without mentioning Widgetland in the title at all. It would probably be wise to mention Widgetland on the MainCity page, though.
On the other hand, if you want to target both MainCity Tours and Widgetland Tours on the same page, then have a title that would contain MainCity, Widgetland Tours. Depends really on how much you're trying to fit into the 60 or 70 characters you allot for your title and how well it all reads.
Here are a couple of threads about titles that you should check out... and they contain some links to other good threads as well:
Building the Perfect Page - Part II - The Basics
Developing an effective <title> element.
Title Tags: A badly written title will sink your site
How to sabotage your web site without even knowing it