OK, I feel like I know the answer to this but I want some second opinions. Let's say I am working on a website for Widget. The webpage for "Widget One" also needs to be optimized for "One Widget." Should I:
1) Create a standard product page with combined content addressing both KWs, and ultimately and use both KWs in anchor-text links (intra/external) pointing at the same page? If so, what should the page be named widget.com/one.htm or widget.com/two.htm (the KW with the highest search volume)?
2) Create seperate pages for each KW even though it's selling the same product?
Thanks for your input!
[edited by: mona at 12:40 pm (utc) on Mar. 9, 2006] [edit reason] no sepecific KWs, please -thx! [/edit]
It is my experience that you have to spell out those words exactly as you want them, i.e., both words (phrases) have to be in the title and description and also in the headers and text, you cannot say "widget one and two" and expect to rank well for both. You will likely rank well for the first one and not the second.