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Poor Men's Key Word Search Tool
Or how to get that elusive chance to find the keyword

 1:26 am on Aug 15, 2005 (gmt 0)

I have looked at KW, and find their KEI... beautiful. The only problem is, right now I cannot drop the $.

So how would I get it?

Well, I can reach Overture Keyword Selector tool, and I can reach Google.

Spreadsheet.. and lots of clicking back and forth, at the end I get a poor-men's verion of KEI.

Take the Overture search count for your phrase, and divide it by Google's returned page count.

Overture Keyword Selector Tool
Count Search Term
4,055 widget
Google returns 6,060,000 for widget.
Resulting OG Score (Overture/Google Score)
4,055 / 6,060,000 = 0.000669142
- - -
Overture Keyword Selector Tool
Count Search Term
1690 jetstream
Google returns 803,000 for jetstream.
Resulting OG Score (Overture/Google Score)
1690 / 803,000 = 0.002104608
- - -

Clearly jetstream is a better keyword then widget.

Well, what do you think?

Clearly this is NOT as precise as WordTracker, and it almost compares apples to Papayas. And everyone knows papayas are hands down better, as long as you have floss around. (Overture hits, Google pages).

But in a pinch this can help.



 2:20 pm on Aug 15, 2005 (gmt 0)

KEI was an interesting concept and theoretically useful. But in reality it is not very helpful in determining which keywords to target. That is because it doesn't matter if there are 1000 pages or 1 billion pages that match your term. The main thing that matters is the level of competition. A quick way to determine the competition level are backlinks. The number (and quality) of backlinks the top ranking sites will give you a good quick idea of what it will take to have your site rank for that term.


 8:07 pm on Aug 16, 2005 (gmt 0)

what is a good way to check backlinks for competitors?


 9:29 pm on Aug 16, 2005 (gmt 0)

Currently I prefer Yahoo over Google for backlink data. I also like to use linkdomain: instead of link:. You can manually do it or write a script.


 11:27 pm on Aug 16, 2005 (gmt 0)

ok, thanks. i was thinking you had a faster/better method other than these. thanks, though!


 12:42 am on Aug 17, 2005 (gmt 0)

Goodroi, you mentioned using a script in your post. Does anyone have or know of a script that checks Yahoo for backlinks for you?


 11:38 am on Sep 15, 2005 (gmt 0)

Here in your formula Google score is the no. of pages return by Google on search of particular term?
Pls. clear this thing ..
Besides this , I am more interested to know about the popularity of such tools like OVERTURE , NICHEBOT and WORDTRACKER . which is used most in the industry?
Pls suggest me , which is the most reliable one?


 5:11 pm on Sep 16, 2005 (gmt 0)

I tried the keyword "website" in the Overture Tool and all it gave was results for "web site". What's up with that? At least half of searches use "website".


 4:58 pm on Sep 22, 2005 (gmt 0)


In my example I actually refer to it as the "OG Score" or "Overture/Google Score" - and not simply the "Google Score".

The Google element in the "OG Score" is the number of "pages" Google "results" returned for the keyword.

This number appears after a standard Google search in the upper right hand corner right after "of about".

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