homepage Welcome to WebmasterWorld Guest from 54.166.122.65
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Marketing and Biz Dev / Keyword Discussion
Forum Library, Charter, Moderator: open

Keyword Discussion Forum

    
Best Keyord Singular or Plural
suntzu

5+ Year Member



 
Msg#: 1233 posted 4:45 pm on Apr 4, 2005 (gmt 0)

I'm optimizing a site for Mens Hats.

One of the biggest keyword search phrases is “man hat” with 10,833 searches.

I could not find much on the big 3 G,Y, MSN for that phrase.

After running “men’s hats” through the Overture Keyword Tool It displays the results as “man hat” in the singular form.

Which keyword phrase would you optimize for or should I do both?

Do you think if I optimized for “man hat” it would show up.
I just think that “men’s hats” is a better phrase.

Thanks

[edited by: engine at 3:28 pm (utc) on April 5, 2005]
[edit reason] formatting [/edit]

 

EstoreSeeker

10+ Year Member



 
Msg#: 1233 posted 6:46 pm on Apr 4, 2005 (gmt 0)

I think I'll recommend you these two "men's hats" and "mens hats" .......over the "man hat".
best luck.

[edit reason] No urls, thanks.tos [webmasterworld.com][/edit]

[edited by: mona at 8:01 am (utc) on April 5, 2005]

peewhy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1233 posted 6:52 pm on Apr 4, 2005 (gmt 0)

I can't imagine 'Man Hat' being a more popular keyword over 'Mens Hats'. In cobtrast Hat suppliers works better that Hats Suppliers.

suntzu

5+ Year Member



 
Msg#: 1233 posted 4:21 am on Apr 5, 2005 (gmt 0)

I agree. I just thought I'd better get a second opinion.

Thanks

peewhy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1233 posted 9:47 am on Apr 5, 2005 (gmt 0)

I bet you're please it's not trousers that you are selling ...trouser or trousers?

mosaic service

5+ Year Member



 
Msg#: 1233 posted 6:51 am on Apr 6, 2005 (gmt 0)

for me it is always plural form of my keywords.

pleople are in the habbit of using plurals forms mosts ofs thes times. ;)

peewhy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1233 posted 11:06 am on Apr 6, 2005 (gmt 0)

Not always the case, looking at my stats I see

widget suppliers
widget makers
widget distrubuters
more than
suppliers of widgets
makers of widgets
etc

I'll almost guarantee that regional dialect plays an important role as much as the type of customer. Consumer may search singular whilst trader would search plural.

Personally, I'd optimise two seperate pages for both styles.

Eltiti

10+ Year Member



 
Msg#: 1233 posted 9:59 pm on Apr 7, 2005 (gmt 0)

When you use the Overture KW tool, you should be aware that it uses a form of "stemming"! (It "reduces" your "men’s hats" to "man hat".)

There are other tools that don't stem, like WordTracker and the Google AdWords estimator; for this reason alone I'd always use multiple sources when researching keywords!

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 1233 posted 7:23 am on Apr 15, 2005 (gmt 0)

suntzu - Welcome to the forums.

...always use multiple sources when researching keywords!

Good advice. Here's a thread with several posts about the differences between Google, Overture, and Wordtracker.

The best keyword tool?
[webmasterworld.com...]

Though the Google AdWords Keyword Tool doesn't give numbers, it does give the best idea of how people actually search. The tool is at...

https://adwords.google.com/select/KeywordSandbox

For men's hats, I'd enter the following terms, one at a time, to get suggestions...

men's hats
mens hats
hats

Be sure to optimize for some of the longer phrases. They're more precise, easier to rank on, and while less often searched, will generally "convert" (ie, lead to sales) more often than a very general term like "men's hats."

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / Keyword Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved