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finding keywords help please
basic help finding good keywords
websitegal




msg:266698
 7:18 am on Feb 22, 2005 (gmt 0)

let's say I want to find good keywords using Overture's keyword selector tool. My site sells high end furniture. But plugging in "furniture" gives me a large number (first is bedroom furniture). I have no way of knowing how people search for what *I* refer to as "high end". How do I go about finding the proper key words. Do I go with the word most people search for? (bedroom furniture) even though the site sells other things?

I know there are other tools out there too. Please help me get started on how to pick the words most likely to bring the right traffic

 

BeeDeeDubbleU




msg:266699
 8:03 am on Feb 22, 2005 (gmt 0)

Go for Wordtracker.

justdave




msg:266700
 9:14 pm on Feb 22, 2005 (gmt 0)

Overture and Wordtracker are the best ones probably. Are you doing keyword research for PPC or for generating content? If you are generating content, you could just build a new page for each phrase, and link to it from your sitemap. This is a technique I have used a lot in the past, with good results. If you are researching for PPC, just cover the main things your site offers. Hopefully that helps some.

websitegal




msg:266701
 9:53 pm on Feb 22, 2005 (gmt 0)

Thank you both for your comments. The site I'm going to be working on has been on the internert for some time, but has had no optimization for anything. It has the same title on each page (even though there are multiple pages and each sells a different product (or a major sub group of products that then lead to these individual pages). There are no meta tags. There is no text. It's highly stylized (as are the products). I was going to begin gently by correcting titles, keywords and perhaps placing text menus on the page.

justdave




msg:266702
 6:15 pm on Feb 23, 2005 (gmt 0)

In that instance, my strategy would be to build a different set of keywords for each individual page or section of pages (i.e. pages focused on "bedroom furniture" would include major keywords related to bedroom furniture, and sites that focus on "dining room furniture" would include keywords/phrases related to dining room furniture). Hopefully that helps.

markd




msg:266703
 9:28 am on Mar 1, 2005 (gmt 0)

The drawbacks I can see with Wordtracker is that they only use DogPile and Metacrawler for gaining their search information and there is no facility for 'UK' or other country searches.

Are there any tools which maybe use a more comprehensive portfolio of SE's to gain data and anything which allows you to set UK searches.

My focus is primarily 'organic' rather than PFC searches.

Thanks

mona




msg:266704
 5:09 pm on Mar 3, 2005 (gmt 0)

I was going to begin gently by correcting titles, keywords and perhaps placing text menus on the page.

That is a great place to start, websitegal. I'd see about gettting some text on those pages if you can, though. Is all the text in images, then? I would imagine they need some description of features, dimensions, etc. of the widgets. (We're not supposed to use actual KWs in the forums, you should substitute 'widgets instead)

How do I go about finding the proper key words.

Try optimizing for the brand names you carry: )

cooldoug




msg:266705
 11:28 pm on Mar 9, 2005 (gmt 0)

Google AdWords Keyword Tool, thats a good one;)
[adwords.google.com ]

EstoreSeeker




msg:266706
 5:27 pm on Mar 19, 2005 (gmt 0)

Hi there,
Iíll suggest you go for all the options Öone by one. To start with make a comprehensive list of all the important words which come into your mind when you think about all the aspects of your business. Just think like a customer does. And sometimes keywords or phrases that u get from these sources may appear weird , but they r useful too.
.....U can choose among these(each of them is helpful in some or the other way, iíve used them myself)
#Google adwords
#123promotion.co.uk
#espotting media
#webmastertool
#overture

hope it helps you
Good luck.

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