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Do you think there is a future in mispelled keywords?

 6:40 am on Dec 25, 2004 (gmt 0)

I'm wondering has anyone experienced with advertising using misspelled keywords. If so, what was your outcome? Good/Bad.

Otherwise, do you think misspelled keyword advertising is worth it?



 8:31 am on Dec 25, 2004 (gmt 0)

day by day the value of miss-spelt words is being reduced, this is natural as the engines match as much as possible to correct spellings and high cost ppc words.

still worth doing though (imo)



 10:58 am on Dec 26, 2004 (gmt 0)

It certainly works for us. Especially difficult brand names can pick up some very usefull traffic this way.


 12:14 pm on Dec 26, 2004 (gmt 0)

>>still worth doing though (imo)

Agreed with that. Not ads it's been organic search, but I've picked up some bits of traffic just from my own typos that I didn't catch.


 7:38 pm on Jan 7, 2005 (gmt 0)

The spelling correction features of SE really put a damper on this technique, so it's not a cash cow, but you might be able to get some bits here and there.

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