| 3:29 am on Aug 2, 2000 (gmt 0)|
And don't forget common misspellings. We have a couple that bring in more traffic than the correct spelling. We also have one where "I" reversed two letters and it's slammin' Didn't know I had misspelled it until someone e-mailed us about it. Based on the traffic, I'd say I'm not the only one who can't spell or type, or proof read...
There's no telling how much traffic spell check has cost us.
| 6:36 am on Aug 2, 2000 (gmt 0)|
Regional variations in spelling can also be big, but we tend to not think of them becuase they are not in our everyday experience within our own local area.
For instance, I just took on a homeopathy site as a client. Obviously the number one word they want is homeopathy. But they never considered homoeopathy (extra "o").
That's a spelling variation that is common in Canada, Europe and Asia. In fact, it gets many more searches than any two word phrase I've found so far. And that's on the US based search engines -- imagine the results from the Euro and Asia/Pacific engines.
But that spelling variant did not occur anywhere in this US based site. Just incorporating it should mean a huge boost in their search engine traffic, and it's certainly a step toward globalization of the business.
| 1:42 pm on Aug 2, 2000 (gmt 0)|
Taking a touch from metaman - a great place to check you misspellings is:
| 9:38 pm on Aug 3, 2000 (gmt 0)|
The last thing I think there is to remember is to check the logs. They are what will tell you what it is the search engines want to 'eat'. Almost every great kw and kw combo I've ever used has been discovered in logs and then going back and reverse engineering the page for those kw's.
| 5:58 pm on Aug 4, 2000 (gmt 0)|
Misspellings are very important, I forgot to mention them. I definitely recommend that keyword research tool stcrim provided the link to.
According to that tool, one of my keywords (quixtar) is misspelled a whopping 15% of the time (quixstar). Tricky company names like this are commonly misspelled. For one as tricky as Quixtar you get terms like quickstar and quickstart.
| 5:44 am on Aug 20, 2000 (gmt 0)|
I also get more traffic from a mispelled keyword. Isn't illiteracy great! (I think I mispelled that.) :)
| 9:56 pm on Sep 7, 2000 (gmt 0)|
>Isn't illiteracy great!
goto.com is now using "Match Drive" to resolve KWs that are not spelled correctly.
Someone put in the wrong word.
72529 kelly blue book
29032 blue book
#2 has always been there but kelley blue book always ran #4 [it is now GONE]
The correct spelling can be found at kbb.com who ranks # 15 as the first INK result.
[WARNING kbb.com has an active legal department]
metaman: if you've got a large downline, send me Email.
PS: I have ya beat at findwhat for quixtar and I will not use that info you posted :)
| 10:06 pm on Sep 7, 2000 (gmt 0)|
>>Isn't illiteracy great!
>goto.com is now using "Match Drive"
So every realty company will now be matched w/ reality... that'll be an eye-opener, particularly if you're into virtual reality, because you'll now need to be bidding on realty.
| 10:11 pm on Sep 7, 2000 (gmt 0)|
Not exactly but try real and see what happens.
| 12:38 pm on Feb 27, 2001 (gmt 0)|
Interesting that tidbit about kelly blue book. I have one site that uses it as a kw and is insistent that I optimize for it all the time. I will point out this thread to them.
| 4:13 am on Feb 28, 2001 (gmt 0)|
I use an unconventional method. I send my mother to the site and then ask her what words she would use to search for it. :)
| 2:45 pm on Mar 1, 2001 (gmt 0)|
so cool Laisha.
Can I use your Mother for my clients? :)