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|email click thru rates in the UK |
I am trying to gauge how successful my click thru rate (CTR) is for my email campaigns. I promote two e-commerce sites and send out monthly ‘emails’.
I am getting an average CTR from the email to the site of 6.30%. This is not my conversion rate to sales. Still working that one out.
I would like to know what others CTR are.
I have heard that a CTR of around 5% is the industry average. Some more more industry figures are below:-
E-mail Campaign CTR HighestCTR Lowest CTR Average
Sale Promotion 10.3% 0.1% 1.7%
Offline Seminar 9.2% 0.1% 1.0%
Subscription offer 3.8% 0.1% 1.4%
Source: Harte-Hanks Survey of 700 US B2B campaigns (4 million addresses) mainly in telecoms and technology sectors. Source www.emarketer.com
So yours at 6.0% is good, results on campaigns are also dependant on:-
Relevancy of the message to the target audience
For instance if you were giving away a £5000 hoilday in a competition sent to people that had interests in travel you would expect a high CTR.
I hope this helps.
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