>Is this data really reliable?
No. Why is MSN UK in there twice?
The search engines listed are indeed in the top 10 - but where are the .com engines which are widely used by UK surfers.
However, MSN, Freeserve, Yahoo and AJ are all very popular in the UK - and so is Google. Different markets will give a different ranking in usage though.
This is the report I received from Kellysearch, ( they quote source from hitwise Feb 2003 ):
Rank:Search Enging::Market share
1. Freeserve; 31.67%
2. MSN UK; 18.61%
3. Google UK; 11.3%
4. MSN.co.uk; 10.72%
5. Yahoo!UK&Ireland; 7.44%
6. Ask Jeeves UK; 5.21%
7. iFidn Freeserve; 4.3%
This is very surprising to me and many of you folks I think; Is this data really reliable?
Without actually knowing the origins/sources of the data that went into the report or what it was meant to show, the simple answer is no.
The Google/MSN popularity seems to be a bit low. The problem with statistics like this is that they can be used to prove just about anything. The dangerous thing is that it specifically quotes Google UK and seems to omit all the other Googles (Google.com/ie/de/fr etc). This narrowing of Google tends to skew the figures. Also the MSN figures may have been skewed in the same way. Thus Freeserve looks artifically high. However it it was based on domestic UK traffic, then narrowing the results like this may make sense to the report creators. Realistically, it would also require the origin IPs of the hosts being referred by the search engines to be grouped. It really depends on what the figures are meant to prove but it is important not to rely on such a simple list of figures in isolation.
I struggle to believe Freeserve is up at the top, I've just checked the stats on a few sites and on most it's around 4th
700 clients suggest the following: google, yahoo, msn, aol.
These are my top 10 UK specific search engines/portals:
1 Google UK
2 Yahoo UK
3 Ask Jeeves
5 Altavista UK
6 MSN UK
8 The Arndale
9 Lycos UK
10 Yell UK
These are ranked by the number of people who use them during a month, not by the number of searches performed. The Arndale is a slight exception here, since they appear as a pop-under for a number of popular sites.
It is also worth mentioning the difference between people using a site for emails, news, dating etc. and using the search facility on that site. For example, AOL has a massive user base, but few of those people use their search facility.
So while it may appear that MSN gets a lot of traffic, only a proportion of that will be related to MSN as a "search engine".
Thanks for your own ranking. When you say Google UK do you including people search with Google.com also?
I am also confused with the report presented by Kelly search, because MSN got two positions: MSN UK and MSN.co.uk, and I really do not know the difference.
Email or other internet activity are not included as the statistics is only for search engines.
>>700 clients suggest the following: google, yahoo, msn, aol.
Cannot claim 700, but on a base of 50 sites I would go along with that.
All my sites are in the hotel/travel sector, and it is likely to be industry specific
It's important to understand Hitwise data sources.
The reason Freeserve is so high is that they appear to be one of the ISP's on the panel of Hitwise.
I'd be sceptical of quoting this as a definitive referral list.
These stats look dodgy to me!
The figures for my websites are as follows:
google.com - 45%
google.co.uk - 31%
uk.yahoo.com - 8%
yahoo.com - 7%
msn.uk - 6%
ask - 1%
msn.com - 1%
uk.altavista.com - 0.5%
others - 0.5%
We ask all our customers how they found our website and I do not recall anyone mentioning freeserve!
those are just for the UK specific sources, so they don't include google.com, Yahoo.com MSN.com etc.
my humble opinion - [ and i think the site i work for can claim a pretty big UK user base ;) ] - is that our search engine driven traffic arrives from:
2= yahoo / msn
4= aol / ask
6= freeserve / altavista
my money is on currybet here, our uk targeted sites seem to follow pretty much the same pattern
<added> started to see some decent traffic from some of the UK portals too </added>
1. www.google.com 24.23%
2. www.google.co.uk 17.97%
3. search.yahoo.com 8.01%
4. uk.search.msn.com 6.45%
5. www.ask.co.uk 5.42%
6. uk.search.yahoo.com 4.97%
7. search.msn.com 4.34%
8. aolsearch.aol.co.uk 3.35%
9. www.ifind.freeserve.com 2.49%
10. aolsearch.aol.com 1.97%
I can see a pattern emerging, with exception of ALLCAM's findings.