The search company has already used Google AdWords "with excellent results" for nine months in the US, a spokeswoman noted. The financial terms offered by Google for Ask Jeeves' UK business was better, she said. In other words it struck a good deal over revenue split.
Interstingly enough, this leaves Espotting with Yahoo as the only flagship provider of search results, and they don't own any search engines. Some speculators think this is leaving them rather exposed and if the option to nuzzle in to Yahoo for safety was there it might be worth looking at again.
Off course espotting use lots and lots of minor players to show their results and are very agressive at finding more. I know as they keep hassling me. Smaller players are only taking a smaller revenue share than the big boys would want....It would be interesting to see their books:)