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UK keyword research tools
your recommendations please
charon




msg:264537
 10:57 am on Apr 9, 2003 (gmt 0)

Hi All

I'm looking for a UK keyword assessment tool that finds out how popular key words/terms are across the UK (and global) engines.

We've got our own one, and obviously can use Overture's ad tool if needs be, but I'm looking to see if there is something commercially available.

In essence I'm wondering if a UK version of Wordtracker exists. Pref. something that queries the major UK/global engines and gives you a result from a time period (previous month is fine).

Has anyone come across a tool set that's actually useful? I'm doing some research to compare what we have already with what's out there in the market place.

Your esteemed opinions gratefully received!

Many thanks
Charon

 

tigger




msg:264538
 11:37 am on Apr 9, 2003 (gmt 0)

I don't think there is one, I also use Espotting as a comparison between Overture

Should anyone know of any thing please drop me and charon a sticky

le_gber




msg:264539
 11:48 am on Apr 9, 2003 (gmt 0)

Sticky for me as well, please:)

Leo

novatech




msg:264540
 1:12 pm on Apr 9, 2003 (gmt 0)

I've always thought there's a market to license the Wordtracker system in the UK - who would be up for paying for it?

4eyes




msg:264541
 4:40 pm on Apr 9, 2003 (gmt 0)

If I am not mistaken, Wordtracker is UK based.

I guess it depends on where they can get their data from - trying to source UK only results might end up with too small a database.

JudgeJeffries




msg:264542
 9:31 pm on Apr 9, 2003 (gmt 0)

Overture do a UK version
[inventory.overture.com...]

novatech




msg:264543
 7:42 am on Apr 10, 2003 (gmt 0)

I always thought Wordtracker was based on meta search results from US meta engines (So as to avoid getting results from the ranking checkers such as WPG fudging the figures).

I am sure there must be a way to take the Wordtracker results and filter geographically - and perhaps involve a few UK results sources to statistically validate it.

charon




msg:264544
 8:04 am on Apr 10, 2003 (gmt 0)

Yup, we've certainly tried UK qualifiers but I don't think Wordtracker cover UK engines. And if I've got a client who's market is the UK, then I need UK engines and the globals and that's it.

I could be wrong though - anyone from Word Tracker out there who can confirm/deny?

Cheers
Charon

PS: What would be excellent is a Wordtracker where you can select the engines you want from across the world before you to do a query.

webdiversity




msg:264545
 10:51 pm on Apr 11, 2003 (gmt 0)

The wordtracker data does include a small element of search history from the UK, but not enough to make it a definitive listing, but then again because it is a historic database it will never be a definitive listing and should be treated as such.

We've had many a phone call from people who have tried to use Wordtracker and get themselves all tied up because they say there is incosistencies. It's those inconsistencies that make all the difference between a good and a great campaign and a sheep.

Many people will use the the inventory tool, many will use the Espotting keyword tool, many will use the Google sandbox, many will use Wordtracker. Those that do end up with the same list as all the other sheep.

We use the force. If we get it badly wrong we don't pay for our mistakes because nobody clicks.

You could have the best keywords in the world, but if the adverts you write are the worst then the keywords are academic.

UK (or any country) research is like peeling an onion. The more you peel, the more you reveal, the more you reveal the cheaper it gets.

We certainly have a significant database of historical searches (from 12 months ago), which is pretty useful for seasonal campaigns, we can pull a campaign from the shelf, blow the dust off and put the campaign back into play. it's amazing actually how the numbers stack up in terms of CTR.

4eyes




msg:264546
 6:01 pm on Apr 12, 2003 (gmt 0)

To clarify for those who may have misunderstood my slightly vague statement.

I believe the company behind Wordtracker is UK based - their data is certainly not.

As with any of this historical data, the key is to take it with a pinch of salt and test, test, test.

le_gber




msg:264547
 6:33 pm on Apr 12, 2003 (gmt 0)

UK (or any country) research is like peeling an onion. The more you peel, the more you reveal, the more you reveal the cheaper it gets.

<movie addict>
Ogre are like onion as well, they have layers ... LAYEERS!
Donkeys have layers as well!
:):)
</movie addict>

Your quick right, the deeper you go the more chances you have to target the appropriate/specific customer hence conversion rate sky high.

Unfortunately you loose the possibility of reaching the less experience searcher, those who will use generic terms to find your site.

How do you compensate for this loss?

Leo

Smiley




msg:264548
 8:52 am on Apr 15, 2003 (gmt 0)

Don't forget the google adwords tool.

Also looking at the monthly reports from PPC accounts at espotting, overture and adwords can give you far more insight to actual search volumes than the online tools. If you are really serious about keyword research then using PPC accounts can be very handy although it takes a lot time to set up.

Smiley

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