I had my first call from Business 1st today. They were making some very spurious promises. As Ade mentioned, she did seem to know a reasonable amount about their services, so I took the opportunity to probe a little.
I told the lady that I wanted a front page position for the single world "travel". She said that it would be possible, but that we wouldn't want all of the irrelevant traffic that it would bring and that we would be better off targeting "luggage straps" or something like that ;)
When I questioned her about how it works, she told me that they had a "special relationship" with Inktomi, who gave preference to their sites over everyone else's. If using Inktomi paid inclusion is their main weapon, then I can't see that they can generate that much traffic.
I pushed to find out how they go about Google promotion. No mention of building link popularity; instead she was talking about building "pilot pages". I gather from her description that these are autoforwarding search engine fodder, i.e. cloaked pages.
Interestingly, they offered a money back guarantee, but I suspect that the fine details of the contract would only require them to get a first page position on Altavista for "second hand underpants" or some other equally useless phrases.
It was at this point that she first looked at our site and said...."oh, you're a search engine. Er, what phrases would you want to target then?". LOL.