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META info
adamcmoran




msg:262797
 12:52 pm on Sep 15, 2000 (gmt 0)

This may be a big no no but would anyone recommend putting in the META information the names of their competiting companies.
Is this a bad idea and what are the consequences???

ADAM

 

rcjordan




msg:262798
 1:14 pm on Sep 15, 2000 (gmt 0)

>what are the consequences
Lawsuits. Trademarks in metas still count as infringement.

adamcmoran




msg:262799
 1:18 pm on Sep 15, 2000 (gmt 0)

You wouldn't recommend it then?????

rcjordan




msg:262800
 1:33 pm on Sep 15, 2000 (gmt 0)

Correct. It might also get you some bad press, just not worth it. That said, there are often many legitimate ways to craft content so that the keywords contained in a competitor's name are on the page.

engine




msg:262801
 2:01 pm on Sep 15, 2000 (gmt 0)

I'd strongly agree with RCJ. I remember a case (about two years ago) when a competitor built them into meta tags on their site so that they came up when searching for that tradename. The competitor lost and had to remove the tradenames. Since then, I've always strongly advised against it.

NFFC




msg:262802
 2:10 pm on Sep 15, 2000 (gmt 0)

I think this refers to the case engine mentions:

...High Court ruling that ordered Tyneside reseller Mandata to pay 15,000 damages after it included trademarks belonging to its rival.. [google.com]

engine




msg:262803
 2:46 pm on Sep 15, 2000 (gmt 0)

NFFC, you must have a HUGE list of bookmarks, or a photographic memory! :)
Engine

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