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Effect of World Cup and weather
shorebreak




msg:259817
 9:10 am on Jul 3, 2006 (gmt 0)

I've heard grumblings from some on the AdSense side as well as some SEM's that unseasonably warm June weather coupled with the World Cup has slowed down overall search impressions/clicks/conversions by 20% in the month of June.

Anyone have any thoughts on whether or not the weather and th Cup are having such an impact?

-Shorebreak

 

IanTurner




msg:259818
 11:18 am on Jul 3, 2006 (gmt 0)

Is that 20% down on last June? or just 20% down against a yearly average?

shorebreak




msg:259819
 11:36 am on Jul 3, 2006 (gmt 0)

20pct down vs Q1 averages.

IanTurner




msg:259820
 10:46 pm on Jul 3, 2006 (gmt 0)

I would always expect to see a summer downturn, 20% would not be out of the ordinary.

I would expect to see a drop of about 33% for the summer months (July/August) against Jan/Feb/Mar. It is just the nature of holidays and business, the June drop may be slightly affected by the weather and the world cup - but a lot of what I have seen is that match times are very low but you get a compensating effect before and after.

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