That doesn't really surprise me, most trademark holders and limited companies buying .eu's will already own one or more domains for their company - they are not going to change their main domains and have only bought the .eu for protection.
The number of obviously fraudulent applications for high profile trademarks such as Google, Yahoo and Microsoft was comical. Some of these characters were really just chancing their arm at getting a high profile domain. Many of them never even bothered to submit any documentation.
It will take about 12 to 18 months before any real assessment of the success or otherwise .eu becomes apparent. I don't trust Eurid's statistics though since they are not open to independent overview.