Since the start of the pay-per-click marketing campaign three weeks ago, traffic has increased from 471,000 to 589,000 unique users.
"Obviously we can't say that is all due to the campaign but millions of people use Google and the others and if that is where they are, then it is an obvious place for us to be too," said the Cabinet Office spokesman.
Clearly, tracking results, ROI etc... can't be measured.........
Ironically, we were a UK online for business partner prior to it's demise.
Can we keep out of the 'Is it right for the government to use our money on PPC?' debate and on ideas such as how long as the government been doing PPC, is it addressing a market segment it wouldn't get to with other types of advertising? and similar issues.