They just have lots of small affiliates these days.
I have stopped using them. If you give them a try track your ROI very carefully.
Agree - measure your ROI very carefully... their bids are coming down in price across the board - I wonder if this is in response to a lower ROI?
Is Mirago a better option? I am in the travel business and I've heard the ROI is quite high for their CPC program.
I would suggest that you try Espotting, Mirago and Webfinder and see how they do for you. PPC engines work for some businesses and not for others - you just have to see whether you can turn a profit.
I'm trying to figure out the European PPC market, and have heard various things said about Espotting. Do any of you European PPC advertisers care to comment on Espotting. Specifically:
1) Is ROI higher or lower than Google or Overture?
2) Is average CPC in your space going up or down?
3) Is volume of clicks >5% of total from PPC?
6 months UK PPC spend (Feb to July 2004).
Results below for "enquiries" are people who click on advert and then complete the "brochure request form" on our website.
Google. £20,743 for 795 enquires at £26.09 each
Overture. £10,833 for 624 enquiries at £17.36 each
Espotting. £1,576 for 146 enquiries at £10.80 each
Mirago. £200 for 25 enquiries at £8.00 each
Note. Average sale can take up to 6 months to conclude, but will be worth from £3,000 to £5,000
Conversion rate, Overture highest, then Espotting, then Google...but all reasonably close.
Espotting clicks have dropped 30% since May.
This page details all the sponsors of espotting
That is a list of some of the advertisers.
As impressive as the list of advertisers might be I am more concerned with their network of affiliates and partners. I would like to have some idea if any of them are relevant to my business.
A few of us on this list who run web directories or search engines, use espotting for featured sites.
Due to rules of the forum in not posting specific URLs, feel free to mail me and I'll give you a list of some sites.
Otherwise, you can also call espotting direct and ask them for some of their reference sites.
Elektra, Most of the Espotting affiliate sites that I've bumped into are huge, general interest (i.e. no particular topic) directories.
We too no longer advertise with them and I'd advise you to check very carefully where your clicks are coming from because Espotting aren't very good at it ;)
There are a number of people I look after who are finding Espotting more productive than Google...
One is a Cottage Holiday Client, One is a Personal Injury Lawyer and another is a Garden Improvement Supplier...
It seems a good product, targeted listings and sensible bidding will produce results on any PFP model.
Do not discount Espotting (never thought I would say that).
I am running an Adwords and an Overture campaign which have been fairly successful in originating traffic especially Overture. I have also tried Mirago, but it only generates a minute amount of traffic. And so far no sales. It does't cost me much at the moment, so I will let it run until the end of the year. I am monitoring all the campaigns and Overture has been the most successful in generating both traffic and sales.