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UK Search and Internet Marketing News Forum

    
Figures in OV Search Term Suggestion Tool
Do they look too high?
Ross




msg:262345
 6:27 pm on Mar 29, 2004 (gmt 0)

I must admit that I haven't used the Search Term Suggestion Tool recently, but just looking at a search term on the UK site I'm seeing figures that look way bigger than anything that I've seen before. Incidentally, in the past I've seen the U.S. statistics show up for UK results, but these are definitely UK searches on UK specific search terms.

There's obviously a possibility that they're simply wrong, or that I've completely lost the plot, or could it be possible that they have added searches from Yahoo into the figures also?.

 

IanTurner




msg:262346
 6:30 pm on Mar 29, 2004 (gmt 0)

Interesting obervation, it could well be a Yahoo.co.uk thing, didn't they change to Overture fairly recently.

mistah




msg:262347
 8:50 am on Mar 30, 2004 (gmt 0)

I've always found this tool to give dodgy results.

Sometimes you'll get a very specific five or six word search term appearing for, say, 20 searches one month and then totally disappearing the next.

Maybe its due to people pressing the "search" button a number of times when a search engine is slow to give results.

Ross




msg:262348
 9:31 am on Mar 30, 2004 (gmt 0)

I'd agree that on obscure terms the results are often dodgy but I'm talking about a term showing over 300K searches per month. I'm sure that the number used to be around 60K searches per month.

engine




msg:262349
 11:21 am on Mar 30, 2004 (gmt 0)

I suspect a good number of those "suspect" searches are also ranking check tools. ;)

vaniaul




msg:262350
 11:53 am on Mar 30, 2004 (gmt 0)

Dear Ross

Can you please tell how can we really figure the U.S. UK searches on

UK specific search terms? Please tell which tool should be used for

this.

My site is meant for U.K audience, so I want to find out about UK specific search terms.

Thanks, Eagerly waiting for your reply!

Ross




msg:262351
 2:07 pm on Mar 30, 2004 (gmt 0)

Hi naniaul,

I use the Overture Term Suggestion Tool [content.overture.com]
Then for a sanity check i.e. to make sure that I'm not looking at U.S. figures I try something like "insurance". If one of the top terms mentions cars instead of autos then I know I'm on the right track.

[Mods...if you can change my example to widgets and still keep the meaning then you're a better man than me Gunga Din :)]

Ross

lloyd




msg:262352
 4:27 pm on Mar 30, 2004 (gmt 0)

Hi Ross

To balance your results I would use a combination of sources. Unfortunately you won't get a true reflection of results unless Google, MSN and Yahoo suddenly release the info.

What you can do is look into:

www.****.com
and
www.espotting.com/popups/keywordgenbox.asp in addition to OV

I hope that helps

It is worth remembering, (well at least in my experience) that the PPC companies attempt to get advertisers to use their search terms and not necessarily your own, so this is going to possibly distort the results as well.

lloyd




msg:262353
 4:30 pm on Mar 30, 2004 (gmt 0)

Should say Wordtracker

claimsweb




msg:262354
 4:50 pm on Mar 30, 2004 (gmt 0)

In my experience the Ov tool is hopelessly erratic and can swing dramtically (for some popular search terms) from one month to the next.

Factor in broad matching and youve got pretty unreliable keyword research if your trying to focus on exact words or phrases. However, the Ov tool is still quite useful because you can dredge up phrases you never knew existed (without paying for w/tracker) and get some idea of the volumes. Just take it with a pinch.

The best way of measuring actual keyword volume is thru Google adwords. Provided your account is fully optimised (ie your using exact matches and other tricks) and has been going for at least a few weeks you can get a good idea of what the demand is for KW's on the top engine. Only downside is they dont have a great "suggestion" tool and unless you have a full range of KW's you may not see a true picture of what is going on in your sector.

C

TinkyWinky




msg:262355
 5:24 pm on Mar 30, 2004 (gmt 0)

The OV tool is quite good to get a benchmark - however make sure, if you ever get called up by a dodgy company, that you remember the figures they quote for traffic for search terms in Lycos is about 1/20th (if that ;) ) of the OV UK search term tool!

You can always cross ref with the espot tool too!

[edited by: IanTurner at 5:37 pm (utc) on Mar. 30, 2004]
[edit reason] removed company names [/edit]

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