I think that quiet a few people will drop their accounts once the yahoo traffic is gone it was an easy back door,
maybe not straight away I think people like to see how things spin out, but over the next few months.
I would think that most people will sit it out and see what difference it makes. The traffic drop will be significant, but not huge (25-35%). It will be the ROI that people will need to watch to see whether it changes.
Probably won't drop existing accounts - as long as their system keeps in one piece, but obviously new ones will have much less emphasis on Espotting.
We were just having this debate earlier in the office.
If it is still producing results we'll keep using.
If it is not we won't.
That was the conclusion we came too!
Provided the ROI remains good - why the hell would you drop a source of traffic that allows you to make sales?!
Of course we'll keep the campaigns, but I suspect as Espotting begins to rely on 'smaller' partners to supply their listings, the ROI may suffer.
As far as I understand, they will still be providing content to; lastminute.com
easy internet cafe
As well as a load of smaller SEs.
Not all that impressive a list.
Great British Pages
These are a few of the less known search sites, but each of them gets a reasonable amount of traffic.
Yahoo and Espotting to finish on Friday.
Can not say any more.
|Yahoo and Espotting to finish on Friday |
for real...? or is this just speculation?
Good find if kosher!
It's definitley going to be soon.
Let's wait for official news: At the moment, we only have speculation.
Its for real, I should have said.
They have no major players left after Y! and losing Y! is a given.
A very wise man once told me that it is foolish to pay your competitors.
The multitude of Google SEO > Espotting conversion merchants are mostly all they will have left, the conversion merchants need to be culled.
GONE GONE GONE as of today - in the espotting bulletin.
A major blow although they state they are supporting 1 billion searches without Yahoo!
Seems Findwhat played a very good bat on this one - value is bound to drop?
I believe that Findwhat already knew that Espotting would lose Yahoo - I think that it was really about getting MSN to buy them as a pair. That now looks unlikely given that MSN has re-signed with Overture.
However, as you say, now would be a good time for Findwhat to step back in to the picture for a cheaper deal. Or perhaps they will do what the rest of us are doing and wait and see what impact, if any, this will have on Espotting's ROI, advertisers base and average click price.
Thinking about this, I am not convinced that the loss of Yahoo will cause any dramatic drop in the quality of the traffic. However, it may send some advertisers walking, making the CPC cheaper, which may actually improve the overall ROI in some sectors. It will be interesting to see what actually happens in the next few months.
from what i have heard Findwhat are going cold, will make a decision at the end of the year.
BobbyD, too right on the ROI increasing sue to cheaper costs - it could even open up certain sectors to new advertisers provided they don't get abad name for ROI.
With regards to Findwhat off the boil - what ever happened to Kanoodle and Espotting's marketing agreement. Could that be a possible deal?
|With regards to Findwhat off the boil - what ever happened to Kanoodle and Espotting's marketing agreement. Could that be a possible deal? |
Kanoodle were at Pubcon, and I had a nice long chat with the guys, me thinks they "may" open a UK office in the near future.
1 thing for sure, there is a team of quality people out there looking for a job to run a 2nd tier PPC engine...
Yeah, I remember the chap from Kanoodle mentioning that they already had significant amounts of UK traffic (by IP resolution) and were considering a UK offering. I have to say that I was a little dubious of the numbers mentioned, but it still sounds like they have enough for a reasonable tier 2 PPC.
|I believe that Findwhat already knew that Espotting would lose Yahoo |
I think everyone knew it would happen it was just a case of when.
Yahoo are gearing up for a head to head with Google and then MSN will take on the winner. MSN tried to buy Google, but failed.
Google need to go public or will continue to see their market share nibbled away.
If you cast your mind whay back to when Espotting came about they got Yahoo as one of the first providers and the deal must have netted them very little other than prestige.
Since then they have gone after the 2nd and third tier publishers and done a good job in my opinion. Sure there were some rogues, and some are still questionable, but ultimately a decent visitor is a decent visitor and whether it came from Yahoo or a 3rd tier doesn't matter if you make decent ROI.
We're staying with them, they still have significant outlets.
Watch the ROI....
For my category, finance, my Espotting cost per lead has jumped from an average of £4.26 to £13.60 over the weekend!
This said, even Google Adwords can have a huge "spike" in ROI measured over a short period, but if this continues then I'll be ignoring my next "Espotting balance running low" email reminder.
Yes I have been busy culling today and feel a lot better for it.
|Watch the ROI.... For my category, finance... |
YIKES! Does any one else know of any other categories where the ROi has jumped that considerably?
I want to do some broad advertising - obviously steer clear of the finance stuff!
Many of you talk of ROI in this thread, what is a good tool to use to monitor ROI? I've heard people talk of GoToast, but I've yet to try this.
Thanks in advance,
Not sure you need a tool, as such. Simply work out what you're spending for each source of business vs what you get back - as long as you know where the buyer came from, that's all you need to do!
Interestingly, when I started out with PPC I used a simple "how did you hear of us" field to establish where the buyer came from. This led me to believe that most of my traffic came via Adwords.
Since joining Webmaster World and realising that a customer may click a directory/portal from Google that then uses another PPC engine's feed, I've set up separate tracking URL's for each PPC. I now know that Overture works best for me, despite the fact that most of the clients from my Overture campaign say they heard of me somewhere else.
Anyone using PPC without using tracking URL's is simply not measuring ROI properly, IMO.
How, odd that you didn't know Yahoo was going to drop Espotting - FindWhat certainly did (that isn't an issue for FindWhat I am sure).
Espotting has always relied on a few big names, then some middling names and finally lots of little sites.
It will be interesting to see what the ITV deal will do to mitigate the loss of Yahoo!, but the fact remains that they don't have a very good reputation with partners (except maybe the big ones). Their major problem is paying on time, although they do seem to pay eventually.
It's interesting that their homepages across Europe have been changed recently to take out the references to the search engines/portals they serve. Could this be a result of them realising that they were going to lose (have now) Yahoo! and consequently others?
I noticed last week, for instance, that Eurosearch have changed from being an obvious supplier of traffic. If an engine as small as that moves away, then they really have some problems, IMHO.
That having been said, would previous submitters (sorry tosspot17) get real? Your list of:
|• lastminute.com |
• uk plus
• easy internet cafe
• info space
is way out of date for 'middling players' in respect of Espotting.
UK Plus (68); Netscape (52) and IxQuick are nothing compared to Dogpile UK (26); Searchy UK (32); or even Find UK (35) - figures in brackets from all Search Engines - all supply more Espotting traffic.
Of course, this begs the question: Is Espotting relying on the UK meta-search engines for traffic now?
[edited by: IanTurner at 11:15 am (utc) on Dec. 16, 2003]
|Of course, this begs the question: Is Espotting relying on the UK meta-search engines for traffic now? |
I think that Espotting is more reliant on the smaller search partners with good listings on Google and Yahoo.
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