| 10:19 pm on Jul 3, 2006 (gmt 0)|
Well, as you know I believe, you can only give an educated quess -- using various tools and reports that Yahoo, Google, Wordtracker and so on make available. You can sort of establish a "rule of thumb" to extrapolate potential traffic from those reported numbers, especially if you have data from other keywords that you have worked with. Those tools are a bit inaccurate, but they are OK for "in the ballpark" estimates.
Still, if the existing pages are literally "unspiderable" then there's currently NO traffic from the search engines. Simply showing the prospect some numbers about searches done on a few related keywords (and mentioning the value of "long tail searches" along with that) would be a good sales pitch, I think.
| 7:04 pm on Jul 4, 2006 (gmt 0)|
Use overture keyword suggestion.
| 12:17 pm on Jul 5, 2006 (gmt 0)|
Oke, fair enough, but then we only know the amount of people that search for those words. I suppose we can't tell the amount of people that will click trough to the website? Or is there some sort of formula for that.
I don't think so because we can't predict the positions the site will be on the SERPS.
And yes: there is almost no traffic right now, so I have a good story to tell in the sales pitch. But I also want to give the client some numbers.
| 7:39 am on Jul 6, 2006 (gmt 0)|
I suppose we can't tell the amount of people that will click trough to the website?
That is something which is intereting theme.
On eCommerce sites selling various products, what is usual CTR?
It could be used to determine ROI.
For example in one very competetive niche (eCommerce related) there are lets say 10000 searches a day but I don't know how to calculate how many people spend on that niche?
| 3:17 am on Jul 7, 2006 (gmt 0)|
Click through rates can vary -- in the extreme -- depending on what Title and Description or snippet get displayed. Also plying ionto the picture are what other titles and descriptions appear on the same SERP for other results.
So it's very hard to take all that into account in a projection, (as well as to guess which position a page can acquire) so I usually more on the search volume for the target phrase. And as I siad above, a well built page can pick up a lot from the long-tail search terms as well.