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General Search Engine Marketing Issues Forum

UK Sub-Domains
Affects of sub-domains on SE rankings, if any

 10:19 am on Mar 6, 2006 (gmt 0)

I am pretty sure that there is nothing wrong with these, in terms of SEO, but what are your thoughts? Do they negatively affect rankings? Do they have any affect on rankings, good or bad?

I would like to purchase two UK subdomains, but wanted to triple check with the knowledgeable people who stop by here first to see what the opinions are.

Cheers in advance!



 11:30 am on Mar 6, 2006 (gmt 0)

If you're hosted in the States (for example) and are a .com site (or other country neutral domain) then simply having a .uk. sub-domain will not get you into Google.co.uk's Pages from the UK search.

Even if you put content on your UK sub-domain you'll still not qualify as a British site.

Full domain or hosting location are still the best way to ensure Google gets your country targeting right (it's one of the areas where, I think, there's a lot more work to be done).

I should point out that you shouldn't have to purchase sub-domains. You have the domain and you can make as many sub-domains as you like. Many web hosts, though, charge you for the admin costs of making the changes.

Yahoo does not like to see too many sub-domains being used. Make sure your site is large enough to begin to use sub-domains if you want to play safe.

I wouldn't keyword stuff in sub-domains either, though a keyword rich sub-domain does help.

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