I have noticed that many of the top ranking sites place their business name in the <title>. Lets use art for example. If the name of your site has the word "Art" or "gallery" in it thats great because it will only help. but what if your name has nothing to do with art . I made a fake one up for example.
"Deviant of Choice Fine Art Gallery"
I threw in (fine art gallery) in the end of it because obviously it is an art gallery. But if you are <titling> you have limitations of words you can fit in so what Im asking is should you waste precious space putting in your business name when you could be using that precious space to put in a generic title such as "Fine Art Gallery" that would help you more and then having more space to put in important keywords such as painting, contemporary art, sculptures,etc
Marketing i guess is important in the long run if you want someone to get to be able to remember your business name because if Mcdonalds never put their name on the box or on commercials then they would have had obviously a much bigger problem marketing. But google im assuming doesnt care about your business name when it comes to generating you traffic unless you have already spent millions in marketing your name out.
I also went to a keyword program and saw that my official business name was googled about 10 times a day worldwide (pretty pathetic) BUT major keywords were googled hundreds of thousands of times.
This to me feels like a waste to put my business name in the title,, Am I wrong about putting my busines name in the <title>?