I'm looking for some opinions on a re writing scheme one of my clients implemented in an effort to clean up some long and ugly URLs for search.
Here's the situation:
On the 40 or URLs that we are re-writing (out of roughly 2500), they only re write to search friendly urls when accessed from outside the site. (from.../products/ARO/North/Eng/showProd.aspx?ID=740&cat=1&cat2=3&cat3=44&cat4=0 to .../wireless-products/product-description.aspx)
When an internal link is clicked on, it goes to the exisitng, ugly and overblown URL instead of the new clean one. This is not my idea of the best approach but you go with what the corp will do sometimes.
So, the question is: How will this affect how the search engines view the internal and external link structure and any PR transfer issues?
I have a gut on this and I'm running some psuedo bots against the site to see how it reads, but would really love get a group think on this.
PS: The small numner of URLs to total being rewritten is a staging approach. Once we get a good idead of server load issues we will spread it out to roughly half of the site. (lots of software and drivers downloads on the site that we do not want to mess with)