I have a client whose nemesis competitor is suddenly placing higher than my client in the search engines. I looked at the competitor's site and saw one technique in particular that, other things being equal on both sites, may account for the difference.
I suspect that the technique in question is not "white hat" and I'd like to know if anybody has evidence that supports my view. Otherwise, my client wants to do the same thing to remain competitive. He's selling widgets worth up to $750,000.
Mr. Nemesis uses the tactic that I've seen frequently on other sites of having a paragraph at the bottom of his index page that, IMHO, is nothing more than keyword stuffing. It goes like this:
"Acme Widgets sells the following widgets: Brand 1, Brand 2, Brand 3, Brand 4, Brand 5, ..., Brand 50." (This is essentially the universe of known brands for widgets.)
And, even further, he goes on and says that "if you would like to sell any of the following widgets, please call Acme Widgets at 555-5555" and then goes on the give a verbatim repeat of the above brands.
Mr. Nemesis has managed through this method to get attractive search returns on brands that he lists in his "keyword stuffing paragraph" but which he isn't a dealer for, and which he doesn't stock. So it's reasonably certain that it's the above technique that is working.
I told my client to steer clear of this technique-- that his competitor may be getting by today, but it's an egregious keyword stuffing technique that may get zapped next week or next month.
Now, my client is an honest business man who wants to guard his reputation. But in a sense my credibility is somewhat in question: I'm warning him away from a SEO technique that's clearly working for his competitor and which he wants to use unless I can demonstrate that it's not healthy.
Yet I see a lot of people who are getting over with this trick and making big money. What do you all think? Any evidence would be appreciated!