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General Search Engine Marketing Issues Forum

Tiscali launches Web site traffic maximisation tool
And i thought we couldn't do this sought of thing...

 11:37 am on Feb 17, 2005 (gmt 0)

>>"The service includes re-writing of an organisation's home page in meta tags and hidden words. Doorway pages are created that target specific search engines to improve search engine rankings"


So basically they have made a tool that is illegal according to search engines and made a public announcement about it. Could they not be opening themselves up to scrutinization from google and the other major players? Is this really such a smart move by such a company



 11:45 am on Feb 17, 2005 (gmt 0)

It isn't a very smart move at all IMO.

I wonder what Overture/Yahoo think of it as they serve up the results for Tiscali.


 11:50 am on Feb 17, 2005 (gmt 0)

I was unaware that tiscali was using yahoo results. That just makes it that more interesting to see how this develops. I think this is going to be a real test of G and Y's resolve

Paul in South Africa

 12:31 pm on Feb 17, 2005 (gmt 0)

This service is being offered by Tiscali South Africa to owners of websites hosted on their servers. Definitely against the search engine guidelines.

Tiscali S.p.A. have disposed (or are about to dispose) of their South Africa subsidiary for Euro 40m to MWeb. I think that they also want to dispose of their South African cellphone interests as well (possibly to Vodacom).

<added>From the FAQ on their website
Q: I have been hearing a lot about META tags lately. What are they?
A: Meta tags are special HTML coding that is added to the heading section of an HTML document, and search engines use these Meta tags to determine what sites are all about.


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