So basically they have made a tool that is illegal according to search engines and made a public announcement about it. Could they not be opening themselves up to scrutinization from google and the other major players? Is this really such a smart move by such a company
This service is being offered by Tiscali South Africa to owners of websites hosted on their servers. Definitely against the search engine guidelines.
Tiscali S.p.A. have disposed (or are about to dispose) of their South Africa subsidiary for Euro 40m to MWeb. I think that they also want to dispose of their South African cellphone interests as well (possibly to Vodacom).
<added>From the FAQ on their website
Q: I have been hearing a lot about META tags lately. What are they? A: Meta tags are special HTML coding that is added to the heading section of an HTML document, and search engines use these Meta tags to determine what sites are all about.