I just started doing search engine work, no experience in this at all .... was wondering about the importance of site maps to placement? any advice at all? i've seen our competitors stuff theirs with keywords and i just want to know if it makes a difference. thanks
I generally use sitemaps for giving the surfers a better navigation where all the main/sub sections of my site appear on a single page or in case of a very large site, on several pages. This not only helps the surfers to locate information quicker but also helps in getting most of the pages of your site crawled. Of course, several other factors play a role, such a number/quality of links pointing to your site, etc for the search engine to go deeper.
Check out the following threads on site maps discussion: