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Low website positioning- what are the possible reasons?
zaneta




msg:248215
 1:20 pm on Dec 3, 2004 (gmt 0)

Our website does not have a satisfactory positioning on search engines for specific search terms, although its pagerank and keyword density for these terms is comparable to the websites that are listed first.

Is there something we are missing out? What is a good keyword density for a website in your opinion and, in general, where is a search engine giving priority in order to position a website high?

Thank you very much in advance and greetings from Greece

 

keywordguru




msg:248216
 4:38 pm on Dec 3, 2004 (gmt 0)

It is probably related back to your backlink count. Do you in fact have links from other websites to your? If not, google gives lots of weight to this. Backlinks are a big part of the puzzle, yet not so much in yahoo, msn, etc.
KG

zaneta




msg:248217
 4:54 pm on Dec 3, 2004 (gmt 0)

we have back links
we are in page 5 in goggle for a certain key word and anotehr site similar to ours with the same ranking with us and less back links is in page 2
what we have to check to improve our possition?

tomda




msg:248218
 4:59 pm on Dec 3, 2004 (gmt 0)

As said above, do some search on Google for websites which are inked to yours and do exactly the same for your competitor's webiste.

If you get a difference, then you got it.

wellzy




msg:248219
 11:14 pm on Dec 7, 2004 (gmt 0)

I agree. Check the backlinks. Only I would suggest using Yahoo. Google has been showing random backlinks for months now. Yahoo will give you a better picture of whats going on.

wellzy

mumbledawg




msg:248220
 4:17 am on Dec 10, 2004 (gmt 0)

Is the other website larger than yours?

hitsusa




msg:248221
 8:24 pm on Dec 30, 2004 (gmt 0)

A good tool to use is for comparing the various backlink counts is the free Link Popularity Check by Arelis.

It lets you see at a glance backlink totals from all the major SE's for any site you enter on your list. Simply enter the URL's of your top ten competitors and see how you match up in the different SE's.

Also, make sure you have the desired anchor text (the phrase you want to rank well for) in a double-digit percentage of your backlinks.

Example: To rank well for "blue widgets" at least 10% of your backlinks should say say "blue widgets", not your site name "Widgets R Us".

In addition, make sure your internal pages link to the page you want to rank well for "blue widgets" by using the right anchor text phrase.

Example: Page is about blue widgets, so internal text links pointing to that page should use the anchor text "blue widgets", not just "blue" or "widget color selection" or "blue ones".

Make sure your site map is linked to directly by each page and that each page link and description you list on the site map uses the right anchor link text there as well.

How you describe an internal page yourself in it's on-site anchor text is the primary influence on passing external, inbound link PR for a phrase.

Lastly, it's much harder to get an internal page to rank well for a term, because they have much fewer direct external links, than it is for your home page.

Try adding a text link (with appropriate phrase anchor text) up high in your index page text. That will help pass through the incoming phrase PR that points to your index page on to your internal page.

HINT, HINT: I find that a table of small keyword text links to popular internal pages fits great as paragraph 3 on the index page.

This, of course, is assuming that your index page already uses a table format that places your navbar menu at the bottom of the page as seen by spiders, not humans.

That way, the small internal keyword links table done as paragraph 3 is the first internal site navigation the spider sees and it's extremely keyword specific.

Cheers!

dickbaker




msg:248222
 10:53 pm on Dec 30, 2004 (gmt 0)

hitusa, the idea of having links on the index page to interior pages using keywords is a good one. In fact, I've been doing it a little at a time.

However, if I put links to all of the interior pages that I want to rank for, it would exceed 100 links on the page, a level that most here say is more than SE's will follow.

Any thoughts on that issue?

hitsusa




msg:248223
 2:13 am on Dec 31, 2004 (gmt 0)

Well, you certainly wouldn't want your index page to look like a site map! However, many sites do have a directory look & feel to their front page.

You can certainly do a 5x5 table (25 interior links)using short keyword phrases and take up minimal real estate on your index page.

I wouldn't push 100 links on the index page though. I'd group your keyword phrases together in logical groups of 4 or 5 phrases and link to the individual pages from a little mini-hub page.

Keep everything within three clicks of the index page. Don't use directories or subdomains unless you absolutely have to.

If your index page is PR5, direct link pages are mostly PR4's. Those in directories are usually PR3 and subdomains often drop all the way to PR2 from a PR5 index page.

Make sure you link to your site map (or multiple site maps for a really big site) from each page. This spreads the PR throughout your site. The footer works well for these kind of internal links that are more important to the bots than humans.

Again, make sure that evey page is reachable in no more than three click and preferably two.

That's why a little link table high up on the index page is such a nifty tool. It passes on PR, but it also gives you keyword rich text links that enrich both the index page and allow you to pass on that high PR value associated with your incoming links (see previous post) directly to your preferred pages.

BTW, the 100 links per page rule isn't hard & fast, just a guideline (think site maps). The 100k limit is generally more important as the bots will stop spidering and move on.

Minimize the gifs and jpegs and put in more text links, but above all, make it clean-looking and useable.

You don't want to scare off those humans!

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