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General Search Engine Marketing Issues Forum

    
Have a great website
High ranking and still no orders.
Michellea




msg:226276
 11:23 pm on Nov 15, 2004 (gmt 0)

I have a website with personalized, hand painted wall decor for baby and children's rooms [snip]. I have finally arrived on the top of the search engines ranking in the handpainted personalized children's wall decor category.

I have linked, left messages on forums and I want to know how I can increase the traffic to the site.

Any suggestions would be greatly appreciated. Michelle

[edited by: pageoneresults at 11:45 pm (utc) on Nov. 15, 2004]
[edit reason] Removed URI Reference - Please Refer to TOS [/edit]

 

MeeshaMosaic




msg:226277
 6:14 am on Nov 16, 2004 (gmt 0)

you can start for froogle feed.

Sweeets




msg:226278
 11:29 am on Nov 16, 2004 (gmt 0)

The only way to get lots of traffic is to optimise your website for a popular search phrase, which accurately describes what you offer.

You need to perform keyword research for the top keywords relating to what you sell. For example, i don't know too much about what you sell, but it sounds like 'children's bedroom decorations' or 'interior design' of some sort (be more specific here - 'interior design for kids', 'children's home decor') - only you know what it is you actually sell, so think about what someone would type in when they were looking for such a thing.

Then set up the beginnings of a PPC campaign in Google Adwords and place all your keyword ideas in there, then you will see estimates of clickthrus - select the keyword which will generate the most traffic.

Then optimise your website for those keywords. Place the keyword in title tags, and on the page - carefully though - there's plenty of info on the web about basic optimisation techniques, and it sounds like what you offer is quite specific so competition will not be too great.

Good luck..

Michellea




msg:226279
 3:33 pm on Nov 16, 2004 (gmt 0)

Thank you all so much for responding. My site is #1 in several search engines in the category of [snip]. That includes both Google and Yahoo.
How can I find out how many hits I get each day.
I expect a low % of actual sales as I have sold on the retail level fo many years. I am counting on lots of hits to make the site visable. Even a small % of several hits should generate enough orders.
Thanks everyone again. You all can view the site at [snip]

[edited by: pageoneresults at 4:50 pm (utc) on Nov. 18, 2004]
[edit reason] Removed URI Reference and Specifics - Please Refer to TOS [/edit]

MeeshaMosaic




msg:226280
 5:12 am on Nov 17, 2004 (gmt 0)

You can use webtrends software to get traffic reports. Also, would it be possible to let me know any keyword / keyphrase having SERP in top 10 in google.

Michellea




msg:226281
 6:02 am on Nov 17, 2004 (gmt 0)

Thank you all again for your replies to my message. I have a web designer do all the search engine and keywords. [snip] seem to be the keywords they picked up.

[edited by: pageoneresults at 4:51 pm (utc) on Nov. 18, 2004]
[edit reason] Removed Specifics - Please Refer to TOS [/edit]

hfwd




msg:226282
 4:49 pm on Nov 18, 2004 (gmt 0)

Getting traffic is definitely a key part of running a successful e-commerce venture, but there are other things you should consider because many things factor into the customer's decision to buy.

If you don't get orders, have someone else look at your website & evaluate it for the following things:

Are the prices too expensive?
What is the shipping policy?
Is the checkout procedure confusing?
Is the website secure during checkout?

Also, how much traffic are you actually getting (how many visits per day, not hits per day) - remember that most people will browse and only a small fraction (most times less than 1%) will buy.

Michellea




msg:226283
 5:54 pm on Nov 18, 2004 (gmt 0)

Hi again,My webmaster follows the traffic on my website. AND---I expect less than 1% for actual sales. That is why I figured if thousands see the site even less than 1/2% would give me sales.I need that huge audience.
Thought you guys would like to know that I hooked up with a baby magazine and they will give me a page of free advertising for a commission on my sales. This is the best I can do now because of my financial constraints. The magazine will promote my website. AND---the best part is that my wall art is for babies and children's rooms and the magazine is distributed in baby MDS and OGBYN;s offices for pregnant ladies to read.I hope it works out. Thanks again for all your help.

Michelle

[edited by: Woz at 2:55 am (utc) on Nov. 19, 2004]
[edit reason] no sigs please, see TOS#13. [/edit]

I_Brian




msg:226284
 9:09 pm on Nov 18, 2004 (gmt 0)

You should really seek to catch a niche hold on your local market if you can - getting search engine traffic is great, but you could lose it all in an update. Better to put eggs in different baskets, and especially ensure you have one foot in the online market, and another in the regional. Just my 2c.

Michellea




msg:226285
 9:26 pm on Nov 18, 2004 (gmt 0)

Thanks for all your replies.
I have been doing local craft fairs and they are really not too good. My product is custom so they can't take it home with them. I have had several people order and I ship the pictures to them. I felt that the money and time the fairs took were not worth the effort.Retail now is out of the question because of retailer's greed in more than doubling the price of the product. I have sold to small gift shops and boutiques , and home parties for years. The elements that are required to produce each picture have risen in cost and I feel that I can't lower my price and I don't think average people will spend a lot of money for wall decor for kid's rooms.So I was only left with my website as a potential way to generate business.
I also have old customers who always call when they need a special gift.
So it is back to the website and getting more traffic. With the new photography which is almost completed the site will be very professional===in the homey way that it is intended to be.I want to talk to the customers and paint something very special for them.
Michelle


johnwhitesmith




msg:226286
 12:22 am on Nov 19, 2004 (gmt 0)

Well, I dont see a huge demand for baby decors any time soon, which is probably why no one visits your wenbsite. Sorry, but thaty is probably the case. Also, the big guys will outbid you on the really goog keywords like 'baby' and 'kid' and 'baby room'.

houseofsecrets




msg:226287
 1:13 am on Nov 19, 2004 (gmt 0)

I'd say yopur best bet is go out there and try and entice the thousand of baby & mother to be blogs with your product. That can pay off quite big with SE position of course but mainly it can put your product out in front of a huge group of targeted traffic.

Another way that's more sure-fire but has less potential amplitude: go post on the new mother and mother to be fora especially in threads about decorating Junior's room, make sure you put your URL in the sig. That stuff works better than SE's for custom craft-type products.

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