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SEM Firm Gets $6 Million Funding

 5:00 pm on Jul 28, 2004 (gmt 0)

Fathom Online received $6 million in financing in its first round of venture funding, the search marketing firm said yesterday.

The financing came from Constellation Ventures and private investors. As part of the funding, Constellation managing directors Virginia Turezyn and Dennis Miller will join Fathom's board of directors.

Former Ask Jeeves executives Chris Churchill and Chris Raniere founded the San Francisco-based search engine management firm in 2002. Fathom helps clients design and run paid search campaigns. Clients include Hilton, Covad and Microsoft. It opened a New York sales office in March.

Full Article [dmnews.com]



 10:53 am on Aug 2, 2004 (gmt 0)

Very nice. Right place at the right time.


 11:53 am on Aug 2, 2004 (gmt 0)

Why would you need that kind of money to start a business like that. It is instant money and very little overhead. I know you need money to run a business but 6 mil.


 11:57 am on Aug 2, 2004 (gmt 0)

I know you need money to run a business but 6 mil.

Employees are the biggest drain - think aquisitions, owned buildings, beyond-earnings growth, cash in the bank etc. Can't hurt, can it? ;)


 1:17 pm on Aug 2, 2004 (gmt 0)

It's great to be able to do things for the long term growth and not have to worry about the possible cash-flow crunch every month or quarter-end. The latter can mean you are forced to do that "short-term pain" for long-term gain stuff, which is never that.


 5:02 pm on Aug 2, 2004 (gmt 0)

The rule of funding is "Take funding when you don't need it, because someday you will and then the terms will stink."

Smart move by Fathom, they're one of the top 5 SEM firms in my view.


 11:01 am on Aug 8, 2004 (gmt 0)

$6 million smackeroo's goes a long way to developing a smart business with the right people.


 12:00 pm on Aug 8, 2004 (gmt 0)

Saw them at SES :P Theres a few thousand.


 12:23 pm on Aug 8, 2004 (gmt 0)

Nice. The capitalism in the SEM firm industry is growing quite vastly, IMHO. Big time acquisitions have just started, and now here is a $6 million waiting to go into a SEM firm.

All we need now is a few more SEM firms IPO'ing stock (other than the ones we have already) and the industry should be all hyped up.



 8:20 pm on Aug 10, 2004 (gmt 0)


Now there is a 'word' I think everyone should try to use today :)

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