I've been trying to show up on search engines for awhile. I'm a relative newbie, but I do have some html skills. I've started to play around with some things on my site to improve my standings on Google.
I've been able to get my site to about result 50 out of a million, but I'm only getting a few hits.
I have looked at some of my top competition (and dug into their code) for my industry and also at some optimization companies (and their code too).
I used similar optimization schemes as they did, such as meta tags, keyword linking text, headings, but my rankings still didn't improve. I actually dropped in ranking for a few phrases.
After revisiting some of those sites I mentioned, I found that the one that seems to do the best has some other techniques in place that appear to be helping. They have a cross linking system on many sites. All of these sites have the same page that links them all together. They appear to also have a few copies of their own site on seperate domains.
My question is, before I make a similar system for my site, is this going to possibly penalize me instead of helping? Like I said, the last time I tried something to optimize my results dropped....Also, I've read that link farms and link swaps can hurt more than they help, depending on who links to you or vice-versa.
Any advice would be greatly appreciated. There's alot of competition out there!
[edited by: agerhart at 2:49 pm (utc) on April 23, 2004]
[edit reason] no specifics [/edit]