There's a huge amount of great info available on SEO, here, in software packages, books and Ebooks.
I've read a lot and learned a huge amount about the technical side of SEO - title tags, meta tags, link popularity, anchor text, page rank, <h> tags - that sort of thing.
There seems to be a lot less info around about the ORGANISATION side of an SEO campaign. It seems to me that staying highly organised is fundamental to the success of an SEO campaign - yet I haven't found much info about how people organise their workflow.
And while there are loads of software packages to help you optimise the pages - (and some submitting/reporting tools) - I haven't really seen something that supports the organisational side.
You know what I mean:
Which keywords are we targetting with which pages on which engines
which changes did we make in each version of each page
what is the current/best/worst rank achieved by every version of every page
what keyword density achieved the best results on this page
when did we last check the ranks of this page - and when are we due to check again
So how does everyone organise the huge amount of info needed for a proper SEO campaign? Have you written your own custom database software? Are there applications out there? Or do you just have a LARGE collection of Excel spreadsheets!
Any books cover this stuff? Has this been discussed before?
(Or is this just a complete non-issue for everyone else).