Long story short a very intelligent friend of mine pulled me over to his computer the other night during a talk about coaching our Son's Little league. We were looking for information on baseball bats, but he searched on a single word baseball and then waded through the results until he found what he was looking for.
This really put me back in my seat seeing such a bright computer literate guy searching for a particular piece of info by using a single word broad term rather than two or three words to narrow the results. This has me thinking I should try to lure more people to my site using and concentrating more on the single term.
How do I raise myself higher in the search engines for a particular broad term, or should I say what is the most critical aspect, is it the term density, aging,inbound links, relevance, etc. I know many will respond back a combination of them all, but if I wanted to raise the hit percentage and move up the search engines what is the one most important? Any help as always is appreciated.