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General Search Engine Marketing Issues Forum

Single Word Promotion
Search Engine single term broad term

10+ Year Member

Msg#: 4027 posted 4:43 pm on Mar 4, 2004 (gmt 0)

Long story short a very intelligent friend of mine pulled me over to his computer the other night during a talk about coaching our Son's Little league. We were looking for information on baseball bats, but he searched on a single word baseball and then waded through the results until he found what he was looking for.

This really put me back in my seat seeing such a bright computer literate guy searching for a particular piece of info by using a single word broad term rather than two or three words to narrow the results. This has me thinking I should try to lure more people to my site using and concentrating more on the single term.

How do I raise myself higher in the search engines for a particular broad term, or should I say what is the most critical aspect, is it the term density, aging,inbound links, relevance, etc. I know many will respond back a combination of them all, but if I wanted to raise the hit percentage and move up the search engines what is the one most important? Any help as always is appreciated.



10+ Year Member

Msg#: 4027 posted 8:07 pm on Mar 5, 2004 (gmt 0)

The most critical piece of the marketing would to add more relevant content covering the broad subject.

You would need to also broaden your focus to the subject. Then a combo of all the ranking factors; density, links, url, metas, alts, etc.

There will likely be more competition too, so in Google, be prepared to compete against higher PR sites.


10+ Year Member

Msg#: 4027 posted 6:18 pm on Mar 9, 2004 (gmt 0)

you can also find other websites to trade links with and use that one word as your anchor text. That is a good way to move up the ladder for a search term.

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