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I have "scoop" on new product.
How can I dominate? Need advice.
has2hands




msg:228871
 4:39 pm on Feb 29, 2004 (gmt 0)

Hello everyone, first-time caller. I have watched from afar and am impressed with memberís knowledge. I am not very savvy with SEO, programming, etc. I have some experience. I have a website and bring in 5,000-6,000 uniques per day. I need your help.

Probably a textbook classic case. My long question(s) is a simple one: If you had a chance to beat the competition on a product; had approx. a one year lead on everyone else until this Widget came to market; you had over 30, dominate domain names (basically all .coms and even the products name with Widget.org, Widget .biz and Widget.us, I know trademark infringement, but please get past that). When you google Widget there are only 1,120 searches. Refine the search, Buy Widgets, 175 articles, Order Widgets, Cheap Widgets, Discount WidgetsÖsome are at 6 searches! Most of the numbers arenít even relative to Widget.

QUESTION: What would you do? Develop 20 websites, each rich with content and keywords and utilize those great domain addresses?

NUMBERS & FACTS: The market is expected to be approx. $1Billion dollars (after 2-3 years), A Fortune 500 company will manufacture the Widget, and a $100 Million dollar advertising campaign has been already awarded for the Widget.

Here is what I have done so far, in the last month:

I have placed a simple, one page website the talks about the product, gives much info and placed all the buzzwords at the top and throughout the page for optimization. Some one told me that search engines donít like one page websites, so I will fix the situation.

I am working on two other websites, and plan on using the .ORG was a clearinghouse of info, chat rooms, links, etc. and recommend to the reader my sales website(s).

I have a simple .05 ad on Google and I am listed as a ďSponsored LinkĒ under Widget and 20 other keywords. I canít make money with the ad, just give info. Have a few links to my website, etc.

Like I stated earlier, I am a beginner, need help and know I came to the right place. Is this what everyone dreams about? I donít want to screw-up! Thanks.

 

jatar_k




msg:228872
 8:59 pm on Feb 29, 2004 (gmt 0)

Welcome to WebmasterWorld has2hands,

Well, for a long question I have a short answer.

do it

Why are you even waiting?

rfung




msg:228873
 1:23 am on Mar 1, 2004 (gmt 0)

at this point it seems like everything is still pretty much in the open. You will not screw up if you have a 2 page site or a 3 page site, if you know what I am trying to say. Screwups are (almost) never cataclysmic, and you can always fix any bumps you come across. Having said that, just do it, see what kind of response you get, tweak, tweak, add,add, improve,improve.

edit_g




msg:228874
 1:33 am on Mar 1, 2004 (gmt 0)

If there's that much money in it, hire someone to tell you what to do (or do it for you). I can see the emphasis on moving quickly - but if you get it wrong you'll have to do it again (and that costs you time).

wonderboy




msg:228875
 2:09 am on Mar 8, 2004 (gmt 0)

Hire me - lol =)

This sounds pretty amazing whatever it is, any chance of a PM, as I can't think of what it could be :(

I think the best thing to do is create 1 superb, in depth website, with all your other domains linking to it. This way you can focus all your attention on building a truly amazing site that this new product deserves.

Look to the existing 'big boy' websites that are out there, see how they have presented their products, and why they have remained successfull.

Can you give us a little hint at the product, or at least the price range? =)

W.

has2hands




msg:228876
 2:41 am on Mar 8, 2004 (gmt 0)

Hello Everyone,

Thanks for your opinions and answers to my question(s).

The price range will vary, depending on different factors, but the market price should be between $75.00 to $150.00. Wish I could be more specific as to the product.

I may have two partners; working out the financial details.

Again, I am a "newbie" and looking for everyone's input.

Thanks,
Has2hands

simonuk




msg:228877
 1:36 am on Mar 9, 2004 (gmt 0)

Best advice I can give is don't host all the sites on 1 IP address because you'll run the risk of having all your sites disappear all in one hit.

Must better to spread them about over various IP's making sure you don't link between them all.

Simon.

XtendScott




msg:228878
 8:01 am on Mar 9, 2004 (gmt 0)

start an affiliate program... then you have the best around working for you.

Robert Charlton




msg:228879
 8:45 am on Mar 9, 2004 (gmt 0)

has2 - You have time on your side, if you use it wisely.

The kind of site(s) you develop depends on the nature of the product. Every product category is different. The time advantage you have, if you don't fritter it away, can let position yourself on the Web as both the major authority and hub for Widgets. This means that you have to develop site(s) that really are worth linking to.

A classic post by Brett on this subject, which you should study until you instinctively understand what's behind it, is:

Successful Site in 12 Months with Google
[webmasterworld.com...]

It's not just about owning those domain names... it's about what you do with them. Some of your thoughts sound good.

If you plan to build the sites into a linking network of some sort and you're going to try to fool Hilltop, yes, they should be hosted at different hosts, but there are some posts in the Supporters forum that suggest how difficult this might be.

My own feeling... not having a detailed knowledge of this particular widget field... is that you should hold the domains to keep others from using them, but you should initially be careful about dissipating your energies among too many different sites. One excellent site is a much better than many mediocre ones. Again, it depends on the product area. I do feel that the days of artificially linked sites for link boost are numbered, at least on a longterm basis (which is how you should be thinking about this).

Whatever you do, you definitely do not want to create mirror sites... ie, sites with the same content appearing on different domains... nor do you want to have all the domains parked with 301s pointing at the same site. Check out this thread, the whole thing, which was part of my learning process in this area:

Pointing multiple domain names to main site without mirrors
[webmasterworld.com...]

You also need to think ahead about the page structure of your sites, as you don't want to change your main page urls down the road unnecessarily.

Think of this as an investment strategy... you're building some diversified accounts (sites), and you want to take advantage of all the compound interest (network of links) that will accrue with a well-planned approach.

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