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General Search Engine Marketing Issues Forum

    
Not receving enough hits
hits, promotion, etc
techiemon




msg:236182
 6:41 pm on Feb 1, 2004 (gmt 0)

I'm getting a little frustrated. I am getting approx. 3000 unique vistors to my site per month, but I want more and I can't do it. I buy traffic using google and overture and I am listed in yahoo, google and other search engines. My ranking may not be great on all of them, but I am there. My site is a trading site, with products and services listed.

My budget is limited so I cannot pay for inclusion to search engines to get top listings. I've posted my site on trade boards as well, but mostly I get spam from these.

What else can I do to increase my traffic?

This question may have already been answered, but I'm frustrated! I guess I should be happy at least my visitors are stable and 3000 is avg.

Thanks for the help in advance.

 

dewaard




msg:236183
 9:09 pm on Feb 1, 2004 (gmt 0)

improve your website. get better content and use valid XHTML/CSS. Wonder why anyone would visit your website instead of another and try to make yours stand above the rest.

Sanenet




msg:236184
 9:20 pm on Feb 1, 2004 (gmt 0)

Check your serps positions as often as possible, check your logs and tweak your site. And above all, read as much as possible (all the info you need is on this site!)

Purrl




msg:236185
 12:22 am on Feb 2, 2004 (gmt 0)

techiemon.. I'm in the same situation and definately know how you feel. I lurk alot here.. read alot here, and I was tempted the other day to add a post about my frustration too, but instead I just read some more :)

dewaard and Sanenet have some really good tips there.. but unfortunately for me I've exhausted those tips as well as so many other posts I've read.

My final steps though are to try to optimize myself for the other search engines, because I feel Google's relevant results have been really going down hill. For months I tweaked keywords, titles, headings, meta tags etc.. only to land me the 3rd page on Google for my targeted keywords, however I'm seeing an increase in my logs now from MSN, and AlltheWeb. MSN looks promising as I'm sitting on the second page, and AlltheWeb I'm in the top 3 for the first page. Altavista however is a totally different story, as I don't even make it on the first 5 pages.

I'm looking into Mod Rewrite to change my pages to appear static since all my pages are dynamic, and to increase some of my title words to reach far and beyond within my pages, but other than that.. I'm so frustrated and feel this battle never ends. Anything I do seems to aggrevate the situation more, or inch me up the ladder one step at a time in a time frame that is way too long and discouraging. I've tried buying my way up like you, but budget wise.. it's insane as the traffic didn't compensate what I was spending.

I have a good site, great content, updated daily, lots of members, good feedback, a PR5 which never moves past 5, and overall I don't know what I'm doing wrong either. The only thing I can contribute is optimizing your site for the engines. Through all my trials and errors I did see an increase in my logs once I optimized for Google as best as possible as I'm over 100,000 hits each month and it does increase every month, but I would like to see more, as I said those are just "hits", which is peanuts to some of you. Another thing that does help is getting others to link to you as well, I offered an incentive to do so, and I'm seeing more visitors that way as well. I think.. if your site is good make it great, and the top priority is getting well ranked in the engines because how else are people going to find you, so they can refer you as well :) I dunno that's my theory.

Best of luck.. if I ever find a solution I'll post it. Thanks for starting this thread, it gave me an opportunity to vent too.

sovidiu




msg:236186
 2:47 am on Feb 2, 2004 (gmt 0)

I suggest using valid html, checked with the world wide web consortium, then optimizing the ALT attributes, and adding regional words (as in not English) to increase relevance on Google's divisions that handle non-English web pages. Backward links are also an advantage, as long as they come from high-ranked, stable web pages.

Purrl




msg:236187
 7:06 am on Feb 2, 2004 (gmt 0)

> and adding regional words (as in not English) to increase relevance on Google's divisions..

That's a really good suggestion sovidiu. Do you think that if links to translate your pages would be helpful as well? Such as translate this page to French ¦ German etc... Would google pick up on this?

tfanelli




msg:236188
 2:52 pm on Feb 2, 2004 (gmt 0)

You might consider using some of the cheaper and smaller PPC search engines. Sometimes you can even get more traffic on these because higher positions are much cheaper.

sovidiu




msg:236189
 4:59 pm on Feb 5, 2004 (gmt 0)

Word translation is good; I've seen some webpages with good PageRank on them, but now it dropped down to 5. I don't know if Google really give a high relevance degree to such type of web pages, but I am sure it appreciates web pages validators. Try finding some programs that check your web page's accuracy (such as the ones on [validator.w3.org,...] www.casto.org/bobby etc.). Also, add your web page on Goggle's outside divisions, such as the one in my country (http://www.google.com/intl/ro/add_url.html) and beyond. Some relevant, native text on those pages should do the trick. In some way, it all makes sense, since Google has its own page translation service so that's why it does not really care about other similar services. Try and find people from other countries with similar products.

fenway




msg:236190
 6:19 pm on Feb 5, 2004 (gmt 0)

not sure how you have your campaigns set up in Google, but often times..people have not organized their campaign structure with regard to CPC's to allow for the most hits.

Lovejoy




msg:236191
 11:11 pm on Feb 5, 2004 (gmt 0)

techiemon, what I would suggest doing is see if there is enough traffic overall to run your business. There is software where you can track what keywords people are using in a given month. I was in the same boat as you a couple of years ago, pissed off at the lack of traffic until I checked total keyword searches for my products. As it turned out I was already getting the lion's share in a specialized market. In some cases there is just not enough market to attract thousands of visitors a day.

Michael_T




msg:236192
 8:47 am on Feb 6, 2004 (gmt 0)

Yep. I am in the same boat(but with more traffic) so recently I reviewed what has worked to increase traffic and what has not. My sites are 3 to 6 years old but I have spent the last 6 months trying to grow the business to where it makes sense.

My site has a PR of 6.

I completely re-did the site with CSS and a better look. - no measurable impact, but maybe the site looks a little more professional and I feel good about it. Plus I no longer have to use font tags. But no short term payback.

I updated the content since much of what was written had gone slightly out of date. - No major impact that I can tell.

I've created new content focused around key words that get a lot of traffic according to Overture. I'm getting some traffic and a few orders. So that worked OK. I will create a few more pages each focused on a high traffic key word. The pages actually to add value so they should rank well if I did not screw up the SEO part.

I'm having a profesional copy writer re-write my sales pitches hoping that it will increase my conversion rate. Too soon to tell. But she does write a lot better than I do.

I've tried PPC on Overture where a typical click costs me 25 cents. It costs me $400 to acquire a customer who will spend $25. The month I tried that my accountant nearly shot me.

I've tried PPC on the smaller sites like Mama, Kanoodle, LookSmart and that was a total waste of time and effort. I could not attribute any traffic or orders to that effort.

OK, want to hear what did work and was free except for my time.

I found a couple of major "non competing" sites in my field and asked them to swap links. These were PR 7 sites. OK. One did link to me after 3 months. This worked nicely. I not only get measurable traffic from this site, but I get conversions $$$. I can see their URL show up in my server logs and my order logs. Finally something worked. I'm going to do more of that. It seems to be the only thing that really works.

techiemon




msg:236193
 9:47 am on Feb 6, 2004 (gmt 0)

Thanks all!

I've tried smaller ppc guys, and you know what? I gave them $20 six months ago and I haven't used half of it yet and I have over 200 key words with them.

Translations, that I never thought of but sounds interesting. Should I put these in my meta keywords?

I use awstats and I am sure there is enough hits to run my business, but the problem is I'm not getting enough.

Because I am paying for traffic most of my hits are coming from google. It's even worse that my adwords account is more than my adsense earnings. I'd like to at least balance this so I am not spending so much in advertising and getting the free hits from search engines.

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